‘WCW’ Event Series: Wellness and Business Advice That’ll Make You More Productive

If you’re a marketer who has at least peripheral interest in wellness (who doesn’t these days?), I invite you to consider the following hypothesis:

Marketing and wellness might not share much in terms of subject matter, but most of the content that covers marketing and wellness shares an unfortunate trend:

It’s crappy clickbait that offers a supposed path to getting more out of doing less.

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The Power of Event Marketing Automation: Lessons From Our Event Series

When we first kicked off the planning process for our Women Crushing It Wednesday series, I wrote a blog post about why every marketing team should consider hosting an event series. I also said the hardest part of hosting an event is the first step: Setting the date and making the commitment to follow through with it.

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Creating Content for Your Marketing Event: How to Recruit and Work With a Stellar Group of Panelists

Once we settled on the idea for our event series, Women Crushing it Wednesday, we couldn’t wait to start advertising. But we knew that in order to attract attention from the community and get the right attendees through the door, we needed to partner with some stellar panelists. As with all of our other marketing initiatives, great event content would be essential.

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How We Set Event Goals To Generate Quality Leads, Build Brand Awareness, and Drive Revenue

We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own event tech every step of the way and documenting the entire experience. This is your front-row seat to our planning process and inside look into how we’re thinking about the strategy and details.

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What Can The Museum of Ice Cream Teach Marketers About Experiential?

The Museum of Ice Cream is not a museum. And despite its gift shop—which sells everything from pink journals to $149 “self-love pinky rings”—it’s not a store. It’s also not a confectionery, even though ice cream, cotton candy, and other treats are available to visitors as they wander through the exhibits.

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Building a Data-Driven Event Marketing Strategy? Start Here.

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series, event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.

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