Enough Clickbait: Here’s Why Event Marketers Need Data

People care about experiences, maybe now more than ever. We live, after all, in what’s been dubbed the “experience economy.” We’ve all seen the statistics about millennials’ willingness to spend more money on experiences than tangible products, and there’s a reason I can talk about FOMO without having to tell you what the acronym stands for. Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable—have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy.

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How to Use Experiential Marketing to Make CES Worth Your Time and Money

The Consumer Electronics Show (CES) is a launchpad of tech innovation, and it’s hosted annually in Vegas in early January. To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now—and we’re going to give you some actionable items to jumpstart your planning process.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign.

Imagine, on the other hand, that you’re asked to do the same for an event. 

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3 Actionable Ways Events Can Influence Your Marketing Strategy

This is a guest post by Amelia Ibarra, Demand Generation and Customer Marketing Manager at BrightFunnel

Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. Not only that, but B2B marketers are also likely to use more than 8 different types of content marketing tactics alone, which got us thinking—how can events play a part in impacting your broader marketing strategies?

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What NOT to Do When Hosting a Field Marketing Event

This post was originally published on Attend by Event Farm’s blog and was written by Melissa Talbot.  

If you’re not hosting field events as part of your marketing strategy, you should. When done right, events are the perfect way to engage your prospects and customers. After spending the early part of my career on the event planning side of the house, I know what it takes to host a great event that can accelerate pipeline and drive revenue—and I also know what to avoid at all costs. I’m going to use an event I recently attended as an example of what NOT to do when hosting field marketing events; keep reading to learn more about the mistakes you should undoubtedly avoid.

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Using Event Tech to Collect Actionable Data & Engage Prospects

You should consider your organization’s database as something that’s living and breathing. As prospects move through the various stages of the buyer’s journey, their contact information changes, and your sales reps (hopefully) learn more about them and their pain points. Your email exchanges and phone calls are all recorded in your CRM, and you can see which new pieces of content different prospects have engaged with. 



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Farmer’s Roundup: 10 Best Ideas from Event Farm Content

Keeping up with event marketing trends is difficult—but we’ve been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we’ve compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

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