Event marketers understand the importance of branding their events in order to help facilitate an emotional connection between consumers and their brand. But creating an on-brand experience for consumers starts long before they walk into a venue—it starts with the first encounter they have with an event, its invitation or website.
Being able to create a custom, on-brand website for your event offers exciting design possibilities and helps reinforce the connection between your event and brand in the minds of your attendees. But turning a blank screen into a aesthetically-pleasing and user-friendly website can be a daunting task. Refer to our five simple web design tips to help get you started, and check out our Pinterest board for more inspiration.Read More...
Earlier this summer, Event Farm hosted OFFLINE Summit, the first-ever conference solely focused on how offline experiences drive business results. With 20 sessions led by industry innovators, the conference covered everything from why creating experiences matters for business results to how virtual reality is going to impact events.
A theme that ran throughout the conference was the importance of creating authentic experiences and human interaction. Event Farm CEO Ryan Costello introduced the theme in his Keynote, and many of the conference's other speakers offered insights into how technology can enhance the authenticity of attendee experience and simultaneously provide marketers with the metrics they need to justify the cost of their events.
Measuring event ROI is notoriously difficult. How do you quantify attendee experience and the face-to-face interactions made possible by events? While event software platforms are taking strides in helping marketers assign number values to events, there is still no cut-and-dry method for determining your return on investment.
Yet hosting in-person events is a highly-effective marketing tactic—according to the 2016 B2B Content Marketing Trends, marketers ranked in-person events as the most effective marketing channel for the sixth consecutive year. So how do you take advantage of events as marketing tactics and feel confident in an event’s contribution to your company’s bottom line, despite not being able to calculate a definitive ROI? Follow these four steps to ensure that your event is worth its cost—even if you can’t precisely quantify its return.
This is a post from Nick Smirniotopoulos, a guest columnist. Thanks for your contribution, Nick!
How do you get people to commit?
Thought leaders in the business world have been asking that question for years. Whether it’s closing a sale or signing a contract, certain principles can determine the success of these transactions. Business leaders have been turning to thought leaders like Dr. Robert Cialdini to help them maximize their influence.Read More...
This is a guest post from Brad Wayland, the VP of Business Development at BlueCotton. Thanks for your contribution, Brad!
An event’s content should stand on its own, but that doesn’t mean you shouldn’t give away some goodies. To do that, you need to keep a few things in mind.
Conference bags are often a dime a dozen – felt receptacles filled with knick-knacks and doodads that no one ever bothers to use. They’re boring, forgettable, and generic. But yours doesn’t need to be.
In our digitally-driven world, data reigns supreme. For almost everything we do online, there’s a metric tied to it. But when marketing efforts span offline, they become more difficult to quantify.
In speaking with many of our customers, we’ve identified one common challenge: What’s the best way to measure event marketing success? To answer that question, we’ve come up with a few tips to keep in mind before, during and after events, to help demonstrate positive results throughout all stages of the event lifecycle.
This is a guest post from Dan McCarthy, Event Manager at Ultimate Experience in the UK. Thanks for your contribution, Dan!
With YouTube and smartphone cameras, snapping a video and sharing it is easier than ever. People can become overnight sensations, and your event has the same possibility of achieving high recognition if a promotional video garners massive social media shares.
While luck certainly plays a role, a successful event promo video is also largely dependent on several elements that we'll discuss in this post.Read More...
For as long as we can remember, in-person events and experiences have been one of the most critical components to a business’s marketing efforts for a variety of reasons – from lead generation, to building stronger relationships with prospects and customers, to increasing brand awareness and thought leadership, and beyond. This has stayed true despite a substantial shift in many businesses’ marketing tactics from physical to digital. These digital tools are often cheaper and make it easier to prove marketing ROI because marketers can see all of their prospects’ and customers’ digital touchpoints to see what has worked well, and what has not.Read More...
In this week's featured post from our Masterminds of Experiential Marketing series, Event Farm's CMO, Alexandra Gibson, spoke with Mike Schaiman, Managing Partner at Helios Interactive. In the interview, Mike talks about how Lexus gave prospects a real driving experience with its newest sports car, the RC F, using virtual reality hardware and software.Read More...
The early stage of planning a large-scale event like a conference is no cakewalk, even if the event is several months away and it feels like you have a ton of time to make forward progress. Event marketers must consider and decide upon several important factors, including the date, desired makeup and number of attendees, the perfect event venue and more, including the event budget.Read More...