5 Ways to Set Your Event Speaker Up for Success

Finding the right speaker for your event can be difficult. Once you determine the best place to start looking for a speaker, you then have to sift through a list of potential options and determine who would best serve your event’s objective. But once you find someone whose content would be valuable for your attendees, you then have to get into the nitty-gritty of logistical planning—does their calendar allow them time to present at your event?

Once you have finalized your speaker (or list of speakers), you can breathe a sigh of relief. But your job is still not done. In order to ensure that your speakers are set up to successfully present at your event and deliver valuable content to your attendees, you must continue to work with them throughout the event-planning process. Keep reading for our top five suggestions to make sure your speaker is set up to successfully deliver killer content at your event.


  Written by Lauren Taylor on 10/19/16 11:31 AM

5 Trends for Experiential Marketing in 2017 and Beyond

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. From finding the event marketing software that best suits your needs to incorporating virtual reality into your events, there are always new tools and technology that help take experiential marketing to the next level. But with so many evolving trends, how do you know which ones deserve your attention?

Last year we launched our Future of Event Marketing online series, interviewing industry experts about the future of experiential and asking them the compelling questions to which all event pros want answers. This year we’re doing it again, and have interviewed industry-leading event pros about what they see as the future of the industry. To give you a preview into the series, we’ve compiled a list of the top six trends for event and experiential marketing in 2017 and beyond—keep reading to learn more, and if you haven’t done it yet, click here to register for the series.

  Written by Lauren Taylor on 10/17/16 4:00 PM

3 Ways to Use Event Farm for Killer Email Design

A guest's event experience begins with the first email correspondence. It's crucial to make a good first impression, and well-designed outreach emails are key. The right event emails can help impress your invitees and get the right people in the room at your next event.

When it comes time to create email designs, start by identifying the purpose or goal of your outreach efforts. Read More...

  Written by Sarah Friedman on 10/13/16 6:17 PM

6 Event Management Tips for Every Event Planner

This is a guest post from Sarah Hill, a professional blogger and creative content writer at Group Se7en Events, a leading event management and event planning agency in London. Thanks for your contribution, Sarah!

If you work in events, it comes as no surprise that being an event planner has been voted in numerous polls as one of the most stressful jobs. We all like to be in control and ensure that every last detail is thought through, but to do this you need to be one step ahead of the game. Keep reading for top event management tactics for every event planner out there.


  Written by Lauren Taylor on 10/11/16 10:41 AM

Tour D'States East Coast Preview: DC, NYC & Boston

We’ve got a busy week at Event Farm! Tomorrow we’re kicking off our Tour D’States roadshow on the east coast, hosting our first event on our home turf in Washington, DC, before we head to NYC and Boston. At our series of small, educational events that we'll be hosting throughout the month, attendees will hear from experts about the future of event and experiential marketing, and will have the opportunity to network with industry peers.

Interested in learning more about the speakers and panelists who will be at the Tour D’States event this week in your city? Keep reading for a quick preview of each of the industry experts who will share their knowledge and insights about key industry trends. We'll see you on the road! 

  Written by Lauren Taylor on 10/10/16 4:21 PM

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Events are consistently cited as one of the most effective marketing channels, and event marketing software platforms make it possible for your events to become even more successful. From helping event planners create more engaging experiences to helping marketers make sense of (and justify) the cost of their event, choosing to utilize an event marketing platform is an obvious decision for many event pros. 


  Written by Lauren Taylor on 10/5/16 10:19 AM

6 Tips to Supercharge Sales and Marketing Alignment at Events

According to a Marketo report, companies whose sales and marketing organizations are well-aligned are 67% better at closing deals, and extract 208% more value from marketing spend. This is particularly important when it comes to in-person events and experiences, which are quite costly and can consume up to 40% of a B2B company’s marketing budget.

It usually falls under marketing’s responsibilities to plan and execute top-notch events, while the sales team is responsible for adding value and meaningfully engaging prospects and customers once they’re in the room so that ROI is as high as possible. How can sales and marketing professionals ensure that they are aligned and are working together to drive revenue with events to affect a business’s bottom line? We’ve come up with six great tips to help you improve sales and marketing alignment at your future events.


  Written by Brian Pesin on 10/3/16 2:18 PM

Event Farm Hits the Road: Tour D'States 2016

Good morning from Chicago! Today we're kicking off our first roadshow series, Tour D'States 2016. Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. 

Each roadshow event will take place from 3-6 pm local time, and will include:


  Written by Lauren Taylor on 9/29/16 7:00 AM

7 Tips for Planning an Event Roadshow

Hosting larger-scale, one-time events can help generate leads and interest in your company, but hosting a series of smaller-scale roadshow-style events is a better way to target high-quality potential or existing customers. Roadshow events give sales reps the opportunity to engage in-person with the accounts they care about the most, and hosting an event in or near your prospect’s city increases the likelihood that he or she will actually attend.

Thinking of planning a series of events to engage your high-quality prospects? Follow our seven tips for planning a roadshow—from event pros, for event pros.


  Written by Lauren Taylor on 9/26/16 2:58 PM

10 Email Marketing Tips for Event Planners

This is a guest post from Dan McCarthy, Event Manager at Ultimate Experience in the UK. Thanks for your contribution, Dan!

Social media promotion is almost always part of event advertising. However, email marketing is another component that should be a part of the equation.

Understandably, many event planners are skeptical of email marketing due to the low open and click-through rate. Even so, email marketing is still quite useful and can boost ticket purchases if you follow the tips outlined below.


  Written by Lauren Taylor on 9/21/16 4:16 PM


Leave a comment

Ultimate Guide to Successful Events eBook | Download Now –>