At Event Farm we’re constantly in contact with event marketers, and we understand that event pros are busier than the average busy person. Between securing venues, finding speakers, hiring a caterer, and making sure every last detail is in place, event pros also have to find time to get the word out about their event.
Even if you have graphic designers creating a registration page and beautiful invites for your event, they might not have the time to create design assets to help market your event to a wider audience on social media.
But social media platforms are valuable tools for marketers, and you don’t want to lose out on the opportunity to attract your social followers to your event. Even if you don’t have a “design eye” or high-end design programs, there are plenty of resources to help you create aesthetically-pleasing social media design assets—and create them quickly.
Event marketers today are inundated with technology and diverse platforms to aid in strategy management and execution.
While all of these different technologies are intended to make a day in the life of a marketer easier and more automated, sometimes softwares end up working in a silo. Without integration of different platforms within your tech stack, you’re more likely to miss key data about the holistic prospect or customer journey.
HubSpot’s INBOUND started in 2012 as a conference of 2,500 registrants. Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Not only were there 16 keynote and spotlight speakers(including Alec Baldwin, Ta-Nehisi Coates, Anna Kendrick, and Serena Williams), there were also countless breakout sessions during which attendees learned from the best in the business about their trade.
Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference.
Event Farm just wrapped up our inaugural Tour d’States Roadshow event, a six-city series of educational sessions, panels and networking events that traveled across the United States to give event professionals an opportunity to network with industry peers and hear from experts about what they see for the future of the business of offline. We’re very pleased to report that the roadshow was, overall, a remarkable success! Our executives’ keynotes were forward-thinking and visionary, the panels with local experts informative and engaging, and the quality of the attendees and the conversations throughout the event top-notch and inspiring.Read More...
Forty-eight percent of event attendees say face-to-face interactions are more valuable today than they were two years ago, and 43% of attendees believe that the value of face-to-face interactions will continue to increase. Seventy-seven percent of B2B marketers use in-person events as part of their content marketing strategies, and 67% of B2B marketers think that event marketing is their most effective strategy.
Organizations are beginning to see more evidence and receive more feedback about the effectiveness of their events, and are consequently beginning to to devote more of their budgets to hosting events. But while marketing and sales teams might intuitively understand the importance of hosting events, it is still difficult to provide data-driven proof that conclusively proves a positive return on an event’s investment.