This is a guest post from Sarah Hill, a professional blogger and creative content writer at Group Se7en Events, a leading event management and event planning agency in London. Thanks for your contribution, Sarah!
If you work in events, it comes as no surprise that being an event planner has been voted in numerous polls as one of the most stressful jobs. We all like to be in control and ensure that every last detail is thought through, but to do this you need to be one step ahead of the game. Keep reading for top event management tactics for every event planner out there.
Events are consistently cited as one of the most effective marketing channels, and event marketing software platforms make it possible for your events to become even more successful. From helping event planners create more engaging experiences to helping marketers make sense of (and justify) the cost of their event, choosing to utilize an event marketing platform is an obvious decision for many event pros.Read More...
According to a Marketo report, companies whose sales and marketing organizations are well-aligned are 67% better at closing deals, and extract 208% more value from marketing spend. This is particularly important when it comes to in-person events and experiences, which are quite costly and can consume up to 40% of a B2B company’s marketing budget.
It usually falls under marketing’s responsibilities to plan and execute top-notch events, while the sales team is responsible for adding value and meaningfully engaging prospects and customers once they’re in the room so that ROI is as high as possible. How can sales and marketing professionals ensure that they are aligned and are working together to drive revenue with events to affect a business’s bottom line? We’ve come up with six great tips to help you improve sales and marketing alignment at your future events.Read More...
Good morning from Chicago! Today we're kicking off our first roadshow series, Tour D'States 2016. Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing.
Each roadshow event will take place from 3-6 pm local time, and will include:
Hosting larger-scale, one-time events can help generate leads and interest in your company, but hosting a series of smaller-scale roadshow-style events is a better way to target high-quality potential or existing customers. Roadshow events give sales reps the opportunity to engage in-person with the accounts they care about the most, and hosting an event in or near your prospect’s city increases the likelihood that he or she will actually attend.
Thinking of planning a series of events to engage your high-quality prospects? Follow our seven tips for planning a roadshow—from event pros, for event pros.
This is a guest post from Dan McCarthy, Event Manager at Ultimate Experience in the UK. Thanks for your contribution, Dan!
Social media promotion is almost always part of event advertising. However, email marketing is another component that should be a part of the equation.
Understandably, many event planners are skeptical of email marketing due to the low open and click-through rate. Even so, email marketing is still quite useful and can boost ticket purchases if you follow the tips outlined below.