There's one thing that most, if not all, great business events have in common: awesome invitations. Your event invitation is one of the first opportunities that you and your brand have to make a positive impression on your future attendees and pique interest in your event and everything that it has to offer. In addition to great design, the biggest factor that can help your event invitations stand out from the rest and significantly impact your RSVPs and attendance is your invitation wording and language.
Our talented clients have used our event marketing platform to send out over 10 million invitations(!) and delight their invitees in the process. Part of what has made these brands' event marketing initiatives so successful is, of course, the language used in the invitations to woo their future guests. To help your event invitation verbiage shine, we've compiled some of our favorite examples in this post, including a couple of bonus examples that you can use to improve your RSVP reminders and confirmation emails as well.
1. Start-Up RockOn's New Media Party
The New Media Party is one of DC's premier events during the White House Correspondents' Dinner Weekend, and not just because we're biased – along with Start-Up RockOn, Event Farm plays host to the event every April. We like this invitation as it immediately establishes a sense of strength and loyalty between the invitee and the company who invited him by letting him know that the company is "getting him in" to this exclusive event. The invitation is also clear about who attends and why, and creates a sense of urgency with the strong call-to-action to RSVP.
The "what to expect" section of the invitation gives the attendee more information about what to expect at the event and creates very compelling reasons to RSVP and attend, particularly in the top bar highlighting the "digital wonderland" in which participants can experience new technology and media first-hand.
2. New Media Party's Reminder to RSVP
We love the way this reminder to RSVP approaches the recipient's lack of response with humor while still stressing the importance of taking action. The sender quickly grabs the invitee's attention with the list of possible reasons for the inaction on hand while (hopefully) making him laugh, which should encourage a quick response without any "nagging" or negative feelings.
3. The Adult Swim Drive-In
Adult Swim's invite to their Drive-In event makes it very clear why their audience should attend this event: it's a TV lovers' perfect night! The "magical night under the stars" features several never-before-seen episodes of some of their most popular programs, and provides additional ways for some solid brand-to-consumer engagement with activities like trivia and special giveaways. We especially like the way Adult Swim encourages people to arrive early by giving away a $10 food truck voucher to the first 250 guests to arrive.
4. Facebook IQ Presents
Facebook excels with this event invitation language by providing a very clear objective for their mobile marketing seminar, complete with a very valuable take-away: learning how to reach key growth segments like Millennials and Hispanics with emerging mobile technologies. The verbiage that they use also sets the tone for their business- and education-focused event so that future attendees can understand this even before they step through the venue door.
5. Mashable and FSCS's #BudgetEatsMeet
While this invitation from Mashable and the UK's Financial Services Compensation Scene is simple and text-based, it still makes an impact on its recipient thanks to strong wording. The invitation grabs the recipient's attention immediately by asking a relatable question, and implying that this event will help attendees spend their money more responsibly. We also like the strong emphasis on the fusion of photography and technology, as well as the brands' Instagram challenge, as ways to deepen engagement with their audience, both of which will help increase brand and event recognition. It also inspires future social sharing on the photo-centric network with the hashtags at the bottom of the invitation, which fit in very nicely with the focus on Instagram and will expand the event's digital footprint and longevity beyond the event itself.
6. BuzzFeed Australia's 2nd Birthday Party
BuzzFeed keeps it simple and sweet with their 2nd birthday invitation so that attendees will know what to expect (the event is called a boozer, after all). In a quick 15 second glance, you have all you need to know to make a decision about whether or not you'll claim your spot on the guest list before the deadline. But, what impressed us even more from the iconic brand is...
7. BuzzFeed Australia's 2nd Birthday Party Confirmation Email
Once you RSVP to the event, BuzzFeed's confirmation email continues to set the tone and expectations for their fun-filled soirée by providing their guests with eight things they need to know before the event. The details include important information about things like the event venue and start time, the entertainment (what's not to love about a GIF booth and the possibility of ending up in a BuzzFeed post!?), and the food and drinks that attendees will be sure to enjoy. The animated GIFs (one not pictured) that they included in the invite, while not strictly a matter verbiage, did a nice job of supporting the language in the invitation and were very on-brand as well.
8. Revelation: The New Front of Digital Storytelling
DigitasLBi's invitation for their Revelation event does a stellar job of staying on-theme with their event invitation language. The brand immediately creates a sense of high demand and exclusivity by informing guests that they "have been chosen" for an "intimate gathering" to pique interest and encourage action. Additionally, as the event focuses on digital storytelling, using verbiage like "yes, show me the way" and "no, let me stay" should continue to build a sense of appeal for the event's invitees.
9. Instagram Creative Canvas
Instagram's invitation for their Creative Canvas event uses very descriptive language to convey, with detail, who should attend the event – creative agencies, media agencies and advertisers – as well as what the event will include. The details, including live interactive art, gastronomic bites, molecular cocktails and a dynamic discussion about winning campaigns on Instagram provides a strong incentive to attend, learn and experience with some of the industry's finest. Unlike many of the other invitations featured in this blog post, this event is open to friends and colleagues of the recipient, so the language encourages passing the invite onto others in within the guest's brand or agency who may be interested in attending to increase registration numbers. However, Instagram still stresses the importance of quick action in terms of RSVP, as they note that registration will close once capacity is reached.
10. The Knot Gala
The Knot's invitation for their gala makes a strong statement with its headline: "We can't throw this party without you!" This should make the recipients feel valued and like an integral part of the event, even before they walk into the venue. Additionally, the invitiaton is both non-transferable and admits a plus one, which shows the attendee that he is important to the brand as an individual, and that the brand trusts his judgment and values his social circle by allowing him to bring another guest. Last, we love that the verbiage matches The Knot's brand perfectly with its recommendation to "dress to the nines (or tens!)."