Posts by Lauren Taylor

Lauren Taylor is Event Farm's Content Strategist.
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Using Event Tech to Collect Actionable Data & Engage Prospects

You should consider your organization's database as something that’s living and breathing. As prospects move through the various stages of the buyer’s journey, their contact information changes, and your sales reps (hopefully) learn more about them and their pain points. Your email exchanges and phone calls are all recorded in your CRM, and you can see which new pieces of content different prospects have engaged with. 



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  Written by Lauren Taylor on 6/21/17 4:43 PM

Q+A with INBOUND's Sponsorship Manager, Doug Stone

As an event that has seen explosive growth since it started five years ago, HubSpot's INBOUND is one of the biggest marketing and sales industry events. Not surprisingly, some of the biggest brands—including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event.

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  Written by Lauren Taylor on 6/19/17 10:26 AM

Farmer's Roundup: 10 Best Ideas from Event Farm Content

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

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  Written by Lauren Taylor on 6/14/17 4:32 PM

Q+A with INBOUND's Senior PR Manager, Laura Moran

HubSpot’s INBOUND doesn’t need much of an introduction. As an industry-leading event for marketing and sales professionals, it has experienced explosive growth since it started five years ago as a 3-day event that drew around 2,500 attendees. Last year’s INBOUND drew over 19,000 attendees from 92 countries—and this year’s event has already secured some impressive headlines, most notably with the announcement that Michelle Obama will appear as a keynote speaker.

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  Written by Lauren Taylor on 6/12/17 4:35 PM

What Does Apple's WWDC Announcement Mean for Events?

Hiding behind Apple’s HomePod introduction at WWDC 2017 was an announcement that will transform the way technology is used during events: iOS 11 will include NFC support.

NFC-enabled technology allows event professionals to create a wide range of customized experiential activations—everything from streamlining event logistics to creating show-stopping tech. Until now, developers have had to rely on either Android devices or NFC-enabled wearables (or likely both) to create an NFC event activation.

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  Written by Lauren Taylor on 6/7/17 2:45 PM

4 Reasons to Use Experiential and Interactive Marketing

From the rise of inbound marketing to the advent of account-based tactics, organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers.

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  Written by Lauren Taylor on 6/5/17 4:38 PM

3 Reasons Customer Events Will Drive Business Results

Every organization is aware—maybe even to a painful extent—of the buyer’s journey. There are job functions and roles within each organization that are focused on specifically engaging with prospects who are at the top, middle, or bottom of the funnel, and ironing out the details of how to best engage with prospects as they move through the buyer’s journey is an ongoing process.

Marketers are increasingly turning to events as a key touchpoint that allow them to engage with, educate and influence prospects, and they’re seeing results—an impressive 98% of consumers are more inclined to purchase after attending an event. At a certain point, however, some of those prospects will become customers. Then what?

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  Written by Lauren Taylor on 5/16/17 1:48 PM

Thinking Outside the Box: How FreemanXP Creates Immersive Brand Experiences

FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences. Event Magazine named the company the 10th-best brand experience agency, and their big-name clients—like Visa, Salesforce, Microsoft and Google—speak to that accolade.

Last year Event Farm's CMO, Alexandra Gibson, interviewed FreemanXP's VP of Special Events, Richard Toscano, as part of our Future of Event Marketing online series. They discussed everything from the specifics of catering with comfort food to the broad, overarching strategy of creating on-brand and immersive experiences for attendees. We've included highlights from their conversation below—to access the entire interview (and 11 other recordings with industry experts), register for our Future of Event Marketing series here.

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  Written by Lauren Taylor on 5/9/17 8:34 AM

15 Unique Event Venues in Miami

If you're hosting a business event in Miami, your attendees will undoubtedly be tempted to skip the business meeting and head straight to the beach. If you want to appeal to your attendees, you'll need to find a way to incorporate a little bit of the South Beach vibe into your event—and the best way to do that will be with your venue

Finding a venue that meets your needs in terms of budget, location, and timeline—not to mention atmosphere and ambience—is not easy. If you're hosting a B2B event, it can be especially difficult to find a venue that's professional without being bland, and one that meets all of your logisitcal requirements but still lets you think outside of the box.  

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  Written by Lauren Taylor on 4/24/17 4:05 PM

How to Design Email Invitations that Will Drive Event Registration

 From generating leads to driving revenue, the goal of your marketing event will depend on the type of event you’re hosting and your organization’s overall marketing strategy. No two events are the same, but all events share at least one goal: to get as many invitees as possible to attend.

While event marketers and planners understandably spend a lot of time thinking through the details of the in-event experience, it’s also important to carefully plan the details of the pre-event touchpoints—including the event’s email invitation.

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  Written by Lauren Taylor on 4/18/17 10:05 AM

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