Posts by Lauren Taylor

Brand Marketing Manager
Find me on:

'WCW' Event Series: Wellness and Business Advice That'll Make You More Productive

If you’re a marketer who has at least peripheral interest in wellness (who doesn’t these days?), I invite you to consider the following hypothesis:

Marketing and wellness might not share much in terms of subject matter, but most of the content that covers marketing and wellness shares an unfortunate trend:

It’s crappy clickbait that offers a supposed path to getting more out of doing less.

Read More...

  Written by Lauren Taylor on 1/30/18 9:14 AM

The Power of Event Marketing Automation: Lessons From Our Event Series

When we first kicked off the planning process for our Women Crushing It Wednesday series, I wrote a blog post about why every marketing team should consider hosting an event series . I also said the hardest part of hosting an event is the first step: Setting the date and making the commitment to follow through with it.

Read More...

  Written by Lauren Taylor on 12/14/17 3:30 PM

'WCW' Event Series: Our Favorite Insights from the First Event

Last night we officially kicked off our Women Crushing It Wednesday event series, and we’re so excited by the response and for the upcoming events in the series (stay tuned!).

Read More...

  Written by Lauren Taylor on 11/9/17 5:04 PM

What Can The Museum of Ice Cream Teach Marketers About Experiential?

The Museum of Ice Cream is not a museum. And despite its gift shop—which sells everything from pink journals to $149 "self-love pinky rings"—it's not a store. It's also not a confectionery, even though ice cream, cotton candy, and other treats are available to visitors as they wander through the exhibits.

Read More...

  Written by Lauren Taylor on 10/24/17 5:02 PM

Every Marketing Team Should Host an Event Series—Here's How We're Planning Ours

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne.

Read More...

  Written by Lauren Taylor on 10/18/17 10:46 AM

Marketing Is Broken. We Want to Fix It.

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality.

Read More...

  Written by Lauren Taylor on 10/3/17 11:49 AM

Building a Data-Driven Event Marketing Strategy? Start Here.

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series, event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.

Read More...

  Written by Lauren Taylor on 9/20/17 11:19 AM

How to Use Experiential Marketing to Reach Millennials (Hint: You're Overthinking It)

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused.

Read More...

  Written by Lauren Taylor on 9/12/17 4:22 PM

Enough Clickbait: Here's Why Event Marketers Need Data

People care about experiences, maybe now more than ever. We live, after all, in what's been dubbed the "experience economy." We've all seen the statistics about millennials' willingness to spend more money on experiences than tangible products, and there's a reason I can talk about FOMO without having to tell you what the acronym stands for. Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable—have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy.

Read More...

  Written by Lauren Taylor on 9/5/17 1:53 PM

How to Use Experiential Marketing to Make CES Worth Your Time and Money

The Consumer Electronics Show (CES) is a launchpad of tech innovation, and it’s hosted annually in Vegas in early January. To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now—and we’re going to give you some actionable items to jumpstart your planning process.

Read More...

  Written by Lauren Taylor on 8/14/17 10:36 AM

0 comments

Leave a comment

Ultimate Guide to Successful Events eBook | Download Now –>