Posts by Sarah Friedman

Sarah Friedman is the Product Marketing Manager at Event Farm.
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Update from the Farm: Introducing OfflineInsights™

Events introduce new leads to your company, provide opportunities to close business, and help tailor conversations with your prospects and customers.  Simply put, events are a crucial part of a successful marketing strategy. 

But the effort it takes to plan events can be high, and the costs can be even higher. For that kind of investment, just like all your other marketing channels, you need to be able to prove that your time and money are well spent.  

Is your company able to measure the business impact of event spend... right now?

With OfflineInsights by Event Farm, now you can. 

  Written by Sarah Friedman on 3/20/17 7:00 AM

Discover the New Event Farm Product Suite

The Farm is growing!

There have been a lot of exciting changes at Event Farm recently, but the bottom line is that our product suite is expanding. Based on industry research and many conversations with our customers, we have been focused on creating and providing software solutions that are of utmost relevance and value when it comes to your immediate event marketing and management goals.

With that in mind, our industry-leading Customer Success managers will be hosting a live webinar on Thursday, December 15th, to step through our two core platforms, Event Farm and Attend by Event Farm. During the webinar, we’ll give live demonstrations of each product's strengths,  showing the undeniably positive results that come from using the platforms in conjunction. 

  Written by Sarah Friedman on 12/8/16 11:10 AM

Are You Maximizing Your Event Data?

Event marketers today are inundated with technology and diverse platforms to aid in strategy management and execution.

While all of these different technologies are intended to make a day in the life of a marketer easier and more automated, sometimes softwares end up working in a silo. Without integration of different platforms within your tech stack, you’re more likely to miss key data about the holistic prospect or customer journey.


  Written by Sarah Friedman on 11/28/16 2:36 PM

Event Farm Launches Email Masking

Here at  Event Farm, we’re actively enhancing our product based on direct customer feedback. It’s our job to be well-versed in the challenges that arise in the event planning workflow and lifecycle. These conversations with our customers are worthwhile for a variety of reasons, but ultimately they enable us to do what we love, which is to build a product that makes life a lot easier for you. 

One consistent pain point we’ve heard from customers is the need to maintain brand image throughout every point of the event outreach process. Meaning, emails and other outreach needs to look like it’s coming directly from their own company, not Event Farm. Read More...

  Written by Sarah Friedman on 11/17/16 2:14 PM

How to Use Event Farm and EventBrite Together

Now more than ever, event marketers are faced with the task of managing consistently innovative, diverse events. Those in the events industry need to get increasingly creative in order to reach broad audiences and effectively get the right people through the door.  

Because of this, event planners often leverage the power of event marketing and management software to aid in logistical planning and help make the event end product the very best it can be.


  Written by Sarah Friedman on 11/1/16 3:55 PM

3 Ways to Use Event Farm for Killer Email Design

A guest's event experience begins with the first email correspondence. It's crucial to make a good first impression, and well-designed outreach emails are key. The right event emails can help impress your invitees and get the right people in the room at your next event.

When it comes time to create email designs, start by identifying the purpose or goal of your outreach efforts. Read More...

  Written by Sarah Friedman on 10/13/16 6:17 PM

3 Steps to Measure Your Event Marketing Success

In our digitally-driven world, data reigns supreme. For almost everything we do online, there’s a metric tied to it. But when marketing efforts span offline, they become more difficult to quantify.

In speaking with many of our customers, we’ve identified one common challenge: What’s the best way to measure event marketing success? To answer that question, we’ve come up with a few tips to keep in mind before, during and after events, to help demonstrate positive results throughout all stages of the event lifecycle.


  Written by Sarah Friedman on 8/9/16 5:31 PM


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