Event marketers today are inundated with technology and diverse platforms to aid in strategy management and execution.
While all of these different technologies are intended to make a day in the life of a marketer easier and more automated, sometimes softwares end up working in a silo. Without integration of different platforms within your tech stack, you’re more likely to miss key data about the holistic prospect or customer journey.
Now more than ever, event marketers are faced with the task of managing consistently innovative, diverse events. Those in the events industry need to get increasingly creative in order to reach broad audiences and effectively get the right people through the door.
Because of this, event planners often leverage the power of event marketing and management software to aid in logistical planning and help make the event end product the very best it can be.
In our digitally-driven world, data reigns supreme. For almost everything we do online, there’s a metric tied to it. But when marketing efforts span offline, they become more difficult to quantify.
In speaking with many of our customers, we’ve identified one common challenge: What’s the best way to measure event marketing success? To answer that question, we’ve come up with a few tips to keep in mind before, during and after events, to help demonstrate positive results throughout all stages of the event lifecycle.