As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences.
But part of looking forward to 2017 includes looking back over the past year to see which content our audience engaged with the most—an indication of what event marketers might continue looking for in the future. The result? Event and marketing pros were most concerned with creating the best attendee experience from start to finish—from the time attendees received their invitation to the moment they walked through the venue’s doors—and, importantly, with finding ways to track and measure the success of any given event. Keep reading to peruse the list of our top 10 blog posts of 2016 and to learn more about what might drive the event marketing industry in the coming year.
1. 10 Real Examples of Amazing Event Invitation Language. Your event invitation is one of the first opportunities that you and your brand have to make a positive impression on your future attendees and pique interest in your event and everything that it has to offer. Looking for some inspiration? Check out our post here.
2. 14 Unique Event Venues in Washington, DC. One of Event Farm's biggest offices is located in DC, and we've compiled a list of some of our favorite spaces on our home turf. From small, intimate gatherings to large-scale events, our list will give you insight into unique spaces in DC that might be the location of your next event.
3. 35 Statistics That Every Event Marketer Should Know. Did you know that 67% of B2B marketers think event marketing is their most effective strategy, or that event tech can help increase event attendance 20%, increase productivity 27%, and decrease costs 20-30%? Check out our post to learn more must-know stats.
4. 8 Trends for Event Marketing in 2016 and Beyond. Yup, 2016 and beyond. Trends that took off this year will still carry forward into 2017. Brush up on the trends and decide which ones you'll continue incorporating into your events in the future.
5. 10 Factors for Event Planners to Consider when Choosing the Right Event Venue. Finding the perfect venue requires you to consider a number of different factors and do some careful research. Not sure which details you should consider before renting a space? Read our post and set yourself up to choose the perfect location.
6. 7 Annual Event Marketing Conferences to Attend. Conferences can be a great way to take a step back, get some creative inspiration, and network with your peers. Check out our list of the best annual conferences that event pros should consider putting on their calendars.
7. 60 Line-Item Expenses to Include in Your Event Budget. There's no getting around it: events are expensive. You want to find a way to create a high-quality experience for your attendees without completely breaking the bank. Check out our list of essential line-item expenses to include in your budget so you can be fiscally-conscious without sacrificing the quality of your event.
8. 10 Event Marketing Metrics You Must Track. Event tech makes it possible to track metrics and collect data at your events, helping to make your overall business strategy even smarter. Don't be overwhelmed by the number of different metrics you could be tracking at your event, and check out our list of the ones to which you should definitely pay attention.
9. 30 Questions to Ask When Touring an Event Venue. Make sure you're asking the right questions when touring a host of different venue options to make sure you're getting the best possible space for your event.
10. 10 Tips to Rock Your Event Marketing Strategy with Twitter. The success of an event depends in part on your ability to draw people to it. Check out our suggestions for how to market your event on this major social platform.
Looking for more event and experiential marketing inspiration for 2017? Watch our free online series, The Future of Event Marketing.
Event pros, what do you think the biggest industry trend will be in 2017? Let us know in the comments below, or tweet us @eventfarm!