How to Design a Killer Event Website

Claire Channell on 9/29/14 11:51 AM

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Before your event actually starts, your website is the primary point of interaction with your guests.  Use it as a platform to build awareness and excitement about your event!  Thanks to some prompting from our friends over at BizBash, we wanted to share some tips on what to include on your website to make the experience as simple and engaging as possible!

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This is the header of our event website for 2.0: The New Media party.

The WHY:

We believe events are thrown for a reason... what is yours? Sometimes the why behind your event can be overlooked. Are you raising money for a charity? Introducing a new product? Writing your purpose out in an engaging way is sometimes difficult. Instead, use your website as a digital soapbox and offer a 360 view of what you're trying to accomplish. Your website itself should be an experience.  Depending on the type of event, include digital experiences, testamonials from previous guests, volunteer sign up, etc... educate and engage your visitors to better serve your goals.

The essentials:

The basics are obvious but easy to overlook... don't forget to include the who, what, when, where, and how.  Provide all the information your guests need in order to know what's going on... don't make them work for it. Easy access to information is key; be concise and present the information in a straightforward manner. Display event details on the homepage or within clearly marked tabs depending on the nature of the info.  Using icons can also be helpful here: calendar, map, etc.

Think social:

No event is an island.  Nowadays, pre and post event engagement is equally important to the overall experience. By incorporating social media aspects like Facebook, Twitter, Linkedin, Instagram, etc, you are enabling attendees to interact with your event in their own personalized way while increasing your event impressions. Not to mention the added benefit of measuring that engagement via analytics!

Sponsor your sponsors:

It takes a lot of support to pull off an event, and sponsors play a major role.  Recognizing them on your website validates their involvement and shows support for your event.  However, try to add a level of interaction.  Whether that is a video about the sponsor's involvement or a guest blogpost, the sponsorship will be more meaningful and interactive than just slapping an extra logo on the homepage.

Registration, your way:

Your registration page is meant to get the right people in the door and share the purpose of your event, not the look of someone else's registration platform.  Put your brand first and customize your page or event microsite to convey your intended event experience, not that of your transactional service.  Engage your guests all the way through the registration process. Check out some of our favorite RSVP pages here.

Make it look good:

With the growing amount of image focused social platforms (Instagram, Pinterest, Vine, etc), your audience has become increasingly more responsive to images and video rather than text.  They want to be wowed instantly... do so by replacing monotonous text with engaging images, gifs, and video.  Limit the amount of text. Tip: make sure your media is mobile friendly!

Follow these guidelines and create an event website that both engages visitors and yields better results. For more tips on designing a branded registration website, get in touch with the Farm below:

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