Account-Based Everything Tips to Crush Your Next Event

This is a guest post by Brandon Redlinger, Director of Growth at Engagio, the account-based everything platform. 

Events tend to make up a large portion of marketing spend—after all, they’re a quick and efficient way to get facetime with a large audience in a short period of time. What’s more, in the eyes of traditional demand gen, it was easy to measure. Booth scans and business cards generally indicated success or failure.  

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  Written by Guest Post on 5/2/17 7:44 PM

Event Farm Partners with Snapchat: Geofilters Add a New Layer of Attendee Data

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers.

The combination of Event Farm’s event marketing technology with Snapchat’s social sharing capabilities and analytics will enable companies to uncover deeper guest insight—and increase brand reach, especially with younger audiences. Read More...

  Written by Sarah Friedman on 4/28/17 10:44 AM

15 Unique Event Venues in Miami

If you're hosting a business event in Miami, your attendees will undoubtedly be tempted to skip the business meeting and head straight to the beach. If you want to appeal to your attendees, you'll need to find a way to incorporate a little bit of the South Beach vibe into your event—and the best way to do that will be with your venue

Finding a venue that meets your needs in terms of budget, location, and timeline—not to mention atmosphere and ambience—is not easy. If you're hosting a B2B event, it can be especially difficult to find a venue that's professional without being bland, and one that meets all of your logisitcal requirements but still lets you think outside of the box.  

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  Written by Lauren Taylor on 4/24/17 4:05 PM

Enrich the Event Experience: Engage Attendees with Content

This is a guest post by Jermaine Reyes, Content Marketing Manager at Uberflip

As a marketer, I’ve always approached events as an inevitability. There’s no way around them. The planning, management and execution of events is a core competency that every marketer needs to have in their toolbelt. But, admittedly, the process of planning and hosting an event is not my favorite because events feel risky. There’s little room for mistakes. And if you do make a mistake, your event’s guests and participants will notice. Beyond noticing, they’ll remember.

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  Written by Guest Post on 4/20/17 11:19 AM

How to Design Email Invitations that Will Drive Event Registration

 From generating leads to driving revenue, the goal of your marketing event will depend on the type of event you’re hosting and your organization’s overall marketing strategy. No two events are the same, but all events share at least one goal: to get as many invitees as possible to attend.

While event marketers and planners understandably spend a lot of time thinking through the details of the in-event experience, it’s also important to carefully plan the details of the pre-event touchpoints—including the event’s email invitation.

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  Written by Lauren Taylor on 4/18/17 10:05 AM

6 Ways to Get More Out of Your Conference Sponsorships

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy.  

Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. Attending and sponsoring industry conferences allow you to engage with current customers and prospective clients in-person—without having to put any time or effort into planning the event yourself.
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  Written by Lauren Taylor on 4/11/17 9:23 AM

Best Practices for Sales-Led Events

Marketing and sales alignment is important for the overall function of any organization, and it’s especially important if you’re hosting a revenue-driven event. Successful events have the potential to seriously impact your organization's bottom line—so it only makes sense that both marketing and sales teams should be involved in its planning.

Marketing events come in many shapes and sizes, however, and the goal of different events will help determine the extent to which both the marketing and sales teams should be involved in its organization. If you’re hosting an industry conference and are interested in growing your company’s thought leadership, for example, your marketing team should be tasked with planning a majority of this event. Read More...

  Written by Lauren Taylor on 4/6/17 1:56 PM

15 Unique Event Venues in NYC

No matter the size of your event, finding an ideal venue is difficult. Even in New York City, where events are frequent and venue spaces are scattered throughout the city, finding one that meets your needs in terms of budget, location, and timeline—among many other preferences—is not easy.

If you’re hosting a B2B event, this can be especially difficult. You’ll want to find a venue that’s professional without feeling like a hotel ballroom, and a venue that meets all of your logistical requirements without sacrificing personality or charm.

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  Written by Lauren Taylor on 4/4/17 1:54 PM

How to Plan the Right Content for Your Event

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. 

Planning an event is complicated. From finding a venue and caterer to inviting and engaging with potential attendees, a lot of moving parts need to come together if you're going to host a successful event—and thinking through every detail and logistic is necessary and important.

One of the most important elements of any B2B event, however, is its content. While "event content" is often used to refer to the content that is used to promote events and provide post-event recaps, the type of content this article discusses is the content that is presented at your events. Whether it's educational thought leadership, an executive panel, or a well-known guest speaker, your in-event content is going to be a big driver of attendance and value for your attendees.

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  Written by Lauren Taylor on 3/30/17 12:38 PM

How Mashable Develops Award-Winning Events & Experiential Campaigns

SXSW recently wrapped up its 10 days of festival and conference after taking over the city of Austin with upwards of 70,000 attendees, 1,200 keynotes and talks, and an overwhelming number of experiential campaigns. At South by, attendees expect to be wowed, and brands push the limits of their creativity in order to deliver.

For the last six years, Mashable's "Mashable House" has stood out among the crowd at SXSW Interactive. This year was no exception, and we've got some insider info about how Mashable pulls off their experiential activations—our CMO, Alexandra Gibson, recently interviewed Natasha Mulla, the VP of Experiential Marketing at Mashable, as part of our Future of Event Marketing series.

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  Written by Lauren Taylor on 3/28/17 12:22 PM

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