South by Southwest (SXSW) is a combination of festivals, conferences and exhibitions that celebrate the intersection of the interactive, film and music industries. The event is hosted annually in Austin, Texas, and typically spans 10 days—this year, the event will kick off on March 10 and last until the 19th.
Last year, SXSW attracted over 72,000 attendees, and the group of A-list speakers included Barack and Michelle Obama , Pat Benatar, and T-Pain. The event fosters "creative and professional growth," and calls itself "an essential destination for global professionals." With the opportunity to attend a variety of screenings, speaking sessions, exhibitions and networking opportunities, professionals spanning multiple industries are often in attendance—and companies and organizations across the world take the opportunity to market to them.
Last year, Event Farm hosted an ancillary event at SXSW, and we surveyed our attendees to glean some insights about the attendee mindset. Now we're sharing those insights with you, the event and marketing professionals—so check out the infographic below to learn more.
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