Running Event Check-In for 8,000 Politicians Without Causing a Congressional Riot

In my first three days at Event Farm, it was sink or swim time. Every June, Event Farm runs the check-in for the Congressional Baseball Game — interacting with over 8,000 politicians and hill staffers in the blazing sun, ensuring they get into Nationals Park in time to see the partisan runs and strikes.

I had experience running event check-in for smaller affairs but nothing ever to this magnitude, and I learned some valuable lessons based on what we did well and what we could have done better. I hope that my takeaways will help you on your next large-scale event. We also created anevent check-in checklist that is very helpful for asking yourself questions ahead of time.

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  Written by Alexandra Gibson on 7/28/15 11:34 AM

How to Train Your Event Check-In Crew for a Great Guest Experience

When it comes to staffing events, many companies rely on extra help from temporary staff members or volunteers in order to execute them without a hitch, particularly when it comes to the event check-in process. While you might be fortunate enough to have several of your colleagues with you at the event, you might need extra hands on deck to accommodate the large volume of guests you’re expecting. In other cases, your brand reps may be better suited to handle more specialized tasks than check-in. Enter your newly formed event check-in staff to provide a much needed helping hand!

While your event check-in staff may provide some immediate stress relief with their presence alone, you’ll need to provide them with some additional training to make sure that things run smoothly. They may not fully understand your brand’s “vibe” and feel, and how you incorporate these key elements into your event engagement strategy. Equally as important, your event could be the first time that your staff is using any of your chosen technologies live, like an event check-in app and corresponding device.

We’ve put together a few guidelines together that we recommend following when you train your event check-in staff. Follow these tips and you’ll be on your way to ensuring that your guests have a great experience from start to finish.

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  Written by Brian Pesin on 7/16/15 8:02 AM

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