5 Things To Avoid When Running a Successful Roadshow

Event Farm just wrapped up our inaugural Tour d’States Roadshow event, a six-city series of educational sessions, panels and networking events that traveled across the United States to give event professionals an opportunity to network with industry peers and hear from experts about what they see for the future of the business of offline. We’re very pleased to report that the roadshow was, overall, a remarkable success! Our executives’ keynotes were forward-thinking and visionary, the panels with local experts informative and engaging, and the quality of the attendees and the conversations throughout the event top-notch and inspiring.


  Written by Brian Pesin on 11/10/16 1:21 PM

The Importance of AV and Lighting For Your Next Conference

When we started making initial plans for our inaugural OFFLINE Summit, our CMO, Alexandra, and I knew that one of the first decisions we would have to make was picking the perfect event venue for our conference. After we decided upon the Gelsey Kirkland Academy in Brooklyn, we looked for someone to help us with custom lighting and AV to make the venue represent our brand’s look and feel, and so that our attendees would have a great experience absorbing all of our top-notch content throughout the day.

Once we began our search, we were surprised to learn about all of the intricacies, and unexpected costs, that both of these crucial conference aspects would entail, but knew that this wasn’t an area in which we could scale back without sacrificing major aesthetic and logistical elements for our event.


  Written by Brian Pesin on 9/19/16 3:14 PM

9 Most Expensive Line Items in Your Conference Budget (and Where and How to Cut Corners)

The early stage of planning a large-scale event like a conference is no cakewalk, even if the event is several months away and it feels like you have a ton of time to make forward progress. Event marketers must consider and decide upon several important factors, including the date, desired makeup and number of attendees, the perfect event venue and more, including the event budget.


  Written by Brian Pesin on 7/13/16 6:09 PM

8 Sessions for Event Marketers to Attend at Marketo's Marketing Nation Summit

This spring seems to be a particularly busy time for marketing conferences! Event Marketer’s Experiential Marketing Summit just wrapped up before this past weekend, so we only had a quick weekend to breathe in between that one of the bigger marketing conferences of the year, Marketo’s Marketing Nation Summit. (Our fearless marketing leader and CMO Alexandra is on her way to Vegas for the conference right now!)

Unlike many of the conference we’ve covered in posts like this so far, Marketo’s conference doesn’t focus strictly on the events and experiential space, but rather provides a wide range of marketing content. That being said, there are a handful of sessions that should strongly appeal to event pros, for topics like producing events, figuring out how to better incorporate them into a holistic marketing strategy, how to better market your own business and much more.


  Written by Brian Pesin on 5/9/16 6:38 PM

9 Must-Attend Sessions at the 2016 Experiential Marketing Summit

Today marks the start of one of the industry’s biggest experiential marketing conferences, aptly named the Experiential Marketing Summit, taking place at the Colorado Convention Center in Denver. The second edition of Event Marketer magazine’s conference will cover all things events and experiential in a format similar to their other major trade show, EventTech, with a large emphasis on content and hands-on experiential tech. Since we know that many of you love our blog articles, like Seven Annual Event Marketing Conferences To Attend, as well as following our advice, there’s a good chance that you are there right now!


  Written by Brian Pesin on 5/4/16 9:15 PM

7 Annual Event Marketing Conferences To Attend

As event professionals, we’re true believers in the importance of in-person events and interactions. So, it might not come a surprise that we strongly endorse attending an event marketing conference (or several) as one of the best things you can do for the future of your business, even during a time in which many professionals are choosing to keep their interactions with their peers online and allocate their conference budget elsewhere.


  Written by Brian Pesin on 4/11/16 11:00 AM

How 7 Big Brands Capitalize on Events and Experiences at CES 2016

The Consumer Electronic Show (CES) is a hub of innovation, and is one of the most important and highly-attended conferences each year as it serves. With over 4,000 product showcases at last year's event alone, CES serves as an international stage to reveal next-generation innovations to the marketplace, and the most innovative brands are always there to get a front seat to the show.  


  Written by Brian Pesin on 1/6/16 7:24 PM

15 Sessions for Event Marketers to Attend at Hubspot INBOUND 2015

As events and experiences become increasingly tied to a successful holistic marketing strategy, it's important for marketers to keep up with the trends and technologies that are changing industry behaviors. My colleague Alexandra and I are doing our due diligence this week by attending one of the industry's premier inbound marketing conferences, Hubspot INBOUND 2015. We'll join thousands of other marketers in keynotes, talks, breakout sessions, and live experiences to sharpen our skill set and learn about new advents in the events and marketing space.


  Written by Brian Pesin on 9/7/15 6:00 PM

How Major Brands Reach Top Advertisers and Marketers with Events at Cannes Lions

The long-standing “International Festival of Creativity,” Cannes Lions, has been a pinnacle marketing and advertising industry event since its induction over 60 years ago. While many of the aspects of the lavish affair on the French Riviera haven’t changed — like its popularity and importance to these industries, not to mention the seemingly endless stretch of luxury yachts, delectable French cuisine and all the rosé you can drink — the focus of the event has certainly shifted.

The massive conference originally began as a global platform to celebrate and recognize the best of the best in advertising in its most traditional, Mad Men-esque sense — in movies, television, print and so forth. However, in the past five or so years, the primary topic of conversation now centers around advertising technologies and the platforms that support them rather than conversations mostly about ad content. While traditional advertising agencies and consumer brands dominate the Cannes Lions awards themselves, high-profile tech companies like Facebook, Google, AOL, Mashable and others are among those who have made attending Cannes Lions a priority, but more importantly, hosting events like panels and cocktail parties.


  Written by Brian Pesin on 8/4/15 7:30 AM


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