If you're hosting a business event in Miami, your attendees will undoubtedly be tempted to skip the business meeting and head straight to the beach. If you want to appeal to your attendees, you'll need to find a way to incorporate a little bit of the South Beach vibe into your event—and the best way to do that will be with your venue.
Finding a venue that meets your needs in terms of budget, location, and timeline—not to mention atmosphere and ambience—is not easy. If you're hosting a B2B event, it can be especially difficult to find a venue that's professional without being bland, and one that meets all of your logisitcal requirements but still lets you think outside of the box.
This is a guest post by Jermaine Reyes, Content Marketing Manager at Uberflip.
As a marketer, I’ve always approached events as an inevitability. There’s no way around them. The planning, management and execution of events is a core competency that every marketer needs to have in their toolbelt. But, admittedly, the process of planning and hosting an event is not my favorite because events feel risky. There’s little room for mistakes. And if you do make a mistake, your event’s guests and participants will notice. Beyond noticing, they’ll remember.
No matter the size of your event, finding an ideal venue is difficult. Even in New York City, where events are frequent and venue spaces are scattered throughout the city, finding one that meets your needs in terms of budget, location, and timeline—among many other preferences—is not easy.
If you’re hosting a B2B event, this can be especially difficult. You’ll want to find a venue that’s professional without feeling like a hotel ballroom, and a venue that meets all of your logistical requirements without sacrificing personality or charm.Read More...
This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy.
Planning an event is complicated. From finding a venue and caterer to inviting and engaging with potential attendees, a lot of moving parts need to come together if you're going to host a successful event—and thinking through every detail and logistic is necessary and important.
One of the most important elements of any B2B event, however, is its content. While "event content" is often used to refer to the content that is used to promote events and provide post-event recaps, the type of content this article discusses is the content that is presented at your events. Whether it's educational thought leadership, an executive panel, or a well-known guest speaker, your in-event content is going to be a big driver of attendance and value for your attendees.Read More...
SXSW recently wrapped up its 10 days of festival and conference after taking over the city of Austin with upwards of 70,000 attendees, 1,200 keynotes and talks, and an overwhelming number of experiential campaigns. At South by, attendees expect to be wowed, and brands push the limits of their creativity in order to deliver.
For the last six years, Mashable's "Mashable House" has stood out among the crowd at SXSW Interactive. This year was no exception, and we've got some insider info about how Mashable pulls off their experiential activations—our CMO, Alexandra Gibson, recently interviewed Natasha Mulla, the VP of Experiential Marketing at Mashable, as part of our Future of Event Marketing series.Read More...