Every Marketing Team Should Host an Event Series—Here's How We're Planning Ours

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne.

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  Written by Lauren Taylor on 10/18/17 10:46 AM

Marketing Is Broken. We Want to Fix It.

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality.

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  Written by Lauren Taylor on 10/3/17 11:49 AM

Events: How Brands Can Win in the Experience Economy

We’ve said it before and we’ll say it again: we’re living in the experience economy. More than ever before, it’s about how your brand interacts with your buyer. Today's buyer craves to be intrinsically understood on a personal level and presented with solutions that seamlessly align with who they are.

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  Written by Sarah Friedman on 9/28/17 10:25 AM

Building a Data-Driven Event Marketing Strategy? Start Here.

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series, event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.

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  Written by Lauren Taylor on 9/20/17 11:19 AM

How to Use Experiential Marketing to Reach Millennials (Hint: You're Overthinking It)

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused.

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  Written by Lauren Taylor on 9/12/17 4:22 PM

How to Use Experiential Marketing to Make CES Worth Your Time and Money

The Consumer Electronics Show (CES) is a launchpad of tech innovation, and it’s hosted annually in Vegas in early January. To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now—and we’re going to give you some actionable items to jumpstart your planning process.

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  Written by Lauren Taylor on 8/14/17 10:36 AM

How to Build an Event Marketing Channel—And Why Marketers Need Events

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign.

Imagine, on the other hand, that you’re asked to do the same for an event. 

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  Written by Lauren Taylor on 7/25/17 6:16 PM

3 Actionable Ways Events Can Influence Your Marketing Strategy

This is a guest post by Amelia Ibarra, Demand Generation and Customer Marketing Manager at BrightFunnel

Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. Not only that, but B2B marketers are also likely to use more than 8 different types of content marketing tactics alone, which got us thinking—how can events play a part in impacting your broader marketing strategies?

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  Written by Guest Post on 7/5/17 4:17 PM

What NOT to Do When Hosting a Field Marketing Event

This post was originally published on Attend by Event Farm's blog and was written by Melissa Talbot. 

If you’re not hosting field events as part of your marketing strategy, you should. When done right, events are the perfect way to engage your prospects and customers. After spending the early part of my career on the event planning side of the house, I know what it takes to host a great event that can accelerate pipeline and drive revenue—and I also know what to avoid at all costs. I’m going to use an event I recently attended as an example of what NOT to do when hosting field marketing events; keep reading to learn more about the mistakes you should undoubtedly avoid.

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  Written by Guest Post on 6/26/17 1:51 PM

Using Event Tech to Collect Actionable Data & Engage Prospects

You should consider your organization's database as something that’s living and breathing. As prospects move through the various stages of the buyer’s journey, their contact information changes, and your sales reps (hopefully) learn more about them and their pain points. Your email exchanges and phone calls are all recorded in your CRM, and you can see which new pieces of content different prospects have engaged with. 



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  Written by Lauren Taylor on 6/21/17 4:43 PM

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