Creating Content for Your Marketing Event: How to Recruit and Work With a Stellar Group of Panelists

Once we settled on the idea for our event series, Women Crushing it Wednesday, we couldn’t wait to start advertising. But we knew that in order to attract attention from the community and get the right attendees through the door, we needed to partner with some stellar panelists. As with all of our other marketing initiatives, great event content would be essential.

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  Written by Sarah Friedman on 11/14/17 4:05 PM

'WCW' Event Series: Our Favorite Insights from the First Event

Last night we officially kicked off our Women Crushing It Wednesday event series, and we’re so excited by the response and for the upcoming events in the series (stay tuned!).

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  Written by Lauren Taylor on 11/9/17 5:04 PM

How We Set Event Goals To Generate Quality Leads, Build Brand Awareness, and Drive Revenue

We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own event tech every step of the way and documenting the entire experience. This is your front-row seat to our planning process and inside look into how we’re thinking about the strategy and details.

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  Written by Sarah Friedman on 10/30/17 4:50 PM

Every Marketing Team Should Host an Event Series—Here's How We're Planning Ours

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne.

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  Written by Lauren Taylor on 10/18/17 10:46 AM

Marketing Is Broken. We Want to Fix It.

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality.

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  Written by Lauren Taylor on 10/3/17 11:49 AM

Events: How Brands Can Win in the Experience Economy

We’ve said it before and we’ll say it again: we’re living in the experience economy. More than ever before, it’s about how your brand interacts with your buyer. Today's buyer craves to be intrinsically understood on a personal level and presented with solutions that seamlessly align with who they are.

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  Written by Sarah Friedman on 9/28/17 10:25 AM

Building a Data-Driven Event Marketing Strategy? Start Here.

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series, event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.

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  Written by Lauren Taylor on 9/20/17 11:19 AM

How to Use Experiential Marketing to Reach Millennials (Hint: You're Overthinking It)

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused.

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  Written by Lauren Taylor on 9/12/17 4:22 PM

How to Use Experiential Marketing to Make CES Worth Your Time and Money

The Consumer Electronics Show (CES) is a launchpad of tech innovation, and it’s hosted annually in Vegas in early January. To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now—and we’re going to give you some actionable items to jumpstart your planning process.

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  Written by Lauren Taylor on 8/14/17 10:36 AM

How to Build an Event Marketing Channel—And Why Marketers Need Events

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign.

Imagine, on the other hand, that you’re asked to do the same for an event. 

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  Written by Lauren Taylor on 7/25/17 6:16 PM

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