3 Steps to Build Your Event Content Team

This is a guest post by Denayja Reese, a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more.

In case you haven’t heard, content is king. It is also queen, judge, jury and sometimes executioner. While the offline interactions and real-life connections that event producers are responsible for creating are the most important part of what we do, digital content is quickly becoming a high priority. It’s okay if you’re the best event producer in the world but are clueless when it comes to content—it can take even the best production team years to get the hang of content creation before, during and after events. If you want some quick tips, though, keep reading to learn three important steps for building a great content team for your next event.

Read More...

  Written by Guest Post on 5/17/17 7:09 PM

15 Unique Event Venues in Miami

If you're hosting a business event in Miami, your attendees will undoubtedly be tempted to skip the business meeting and head straight to the beach. If you want to appeal to your attendees, you'll need to find a way to incorporate a little bit of the South Beach vibe into your event—and the best way to do that will be with your venue

Finding a venue that meets your needs in terms of budget, location, and timeline—not to mention atmosphere and ambience—is not easy. If you're hosting a B2B event, it can be especially difficult to find a venue that's professional without being bland, and one that meets all of your logisitcal requirements but still lets you think outside of the box.  

Read More...

  Written by Lauren Taylor on 4/24/17 4:05 PM

How to Design Email Invitations that Will Drive Event Registration

 From generating leads to driving revenue, the goal of your marketing event will depend on the type of event you’re hosting and your organization’s overall marketing strategy. No two events are the same, but all events share at least one goal: to get as many invitees as possible to attend.

While event marketers and planners understandably spend a lot of time thinking through the details of the in-event experience, it’s also important to carefully plan the details of the pre-event touchpoints—including the event’s email invitation.

Read More...

  Written by Lauren Taylor on 4/18/17 10:05 AM

15 Unique Event Venues in NYC

No matter the size of your event, finding an ideal venue is difficult. Even in New York City, where events are frequent and venue spaces are scattered throughout the city, finding one that meets your needs in terms of budget, location, and timeline—among many other preferences—is not easy.

If you’re hosting a B2B event, this can be especially difficult. You’ll want to find a venue that’s professional without feeling like a hotel ballroom, and a venue that meets all of your logistical requirements without sacrificing personality or charm.

Read More...

  Written by Lauren Taylor on 4/4/17 1:54 PM

How Mashable Develops Award-Winning Events & Experiential Campaigns

SXSW recently wrapped up its 10 days of festival and conference after taking over the city of Austin with upwards of 70,000 attendees, 1,200 keynotes and talks, and an overwhelming number of experiential campaigns. At South by, attendees expect to be wowed, and brands push the limits of their creativity in order to deliver.

For the last six years, Mashable's "Mashable House" has stood out among the crowd at SXSW Interactive. This year was no exception, and we've got some insider info about how Mashable pulls off their experiential activations—our CMO, Alexandra Gibson, recently interviewed Natasha Mulla, the VP of Experiential Marketing at Mashable, as part of our Future of Event Marketing series.

Read More...

  Written by Lauren Taylor on 3/28/17 12:22 PM

Farmer of the Year: Melissa Spitz of DigitasLBi

Event professionals are notorious for their incredibly hectic and often stressful schedules. When they’re not sourcing venues, finding sponsors, sending invitations, accommodating dietary restrictions (there are a lot!), or hiring entertainment, they’re probably busy working out the logistical details of an event to ensure that everything runs smoothly—or spending time worrying that it won’t.

But ultimately, event pros jump through these hoops to get back to something basic: humans. Our Farmer of the Year, Melissa Spitz of DigitasLBi, understands the impact she can have doing just that.
Read More...

  Written by Lauren Taylor on 1/30/17 10:30 AM

Event Farm's Top 10 Blog Posts of 2016

As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences.

But part of looking forward to 2017 includes looking back over the past year to see which content our audience engaged with the most—an indication of what event marketers might continue looking for in the future. The result? Event and marketing pros were most concerned with creating the best attendee experience from start to finish—from the time attendees received their invitation to the moment they walked through the venue’s doors—and, importantly, with finding ways to track and measure the success of any given event. Keep reading to peruse the list of our top 10 blog posts of 2016 and to learn more about what might drive the event marketing industry in the coming year.

Read More...

  Written by Lauren Taylor on 12/19/16 2:13 PM

How to Use Salesforce Campaigns for Events

This post was originally published on Attend by Event Farm's blog and was written by Phoebe Farber

Campaigns are a great tool to track events in Salesforce. They are designed to organize and analyze contacts involved with a certain marketing program. Campaigns help you to calculate the ROI of your program by allowing you to track the cost, pipeline, and closed deals associated with it. The broad applicability and flexibility of campaigns allow them to be used for all marketing programs while helping you determine the performance of your events.
Read More...

  Written by Lauren Taylor on 12/14/16 1:27 PM

How to Build an Event SLA for Marketing and Sales

This post was originally published on Attend by Event Farm's blog and was written by Phoebe Farber. 

It's no secret that marketing and sales don’t have the best track record when it comes to agreeing on things, but alignment between the two teams is critical for event success. In-person events require a lot of effort from both teams, and an effective way to outline agreed-upon goals and expectations between sales and marketing is by drafting a Service-level Agreements (SLAs). 

SLAs between marketing and sales primarily focus on the process of passing marketing-generated leads over to the sales team for follow up. Marketing is responsible for sourcing leads that meet a certain criteria, while sales is expected to properly follow up with those leads. Because events are one of the more complicated and involved marketing tactics, it's a good idea to create specific SLAs for each event you host. Read More...

  Written by Lauren Taylor on 12/12/16 2:40 PM

Discover the New Event Farm Product Suite

The Farm is growing!

There have been a lot of exciting changes at Event Farm recently, but the bottom line is that our product suite is expanding. Based on industry research and many conversations with our customers, we have been focused on creating and providing software solutions that are of utmost relevance and value when it comes to your immediate event marketing and management goals.

With that in mind, our industry-leading Customer Success managers will be hosting a live webinar on Thursday, December 15th, to step through our two core platforms, Event Farm and Attend by Event Farm. During the webinar, we’ll give live demonstrations of each product's strengths,  showing the undeniably positive results that come from using the platforms in conjunction. 
Read More...

  Written by Sarah Friedman on 12/8/16 11:10 AM

0 comments

Leave a comment

Ultimate Guide to Successful Events eBook | Download Now –>