As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences.
But part of looking forward to 2017 includes looking back over the past year to see which content our audience engaged with the most—an indication of what event marketers might continue looking for in the future. The result? Event and marketing pros were most concerned with creating the best attendee experience from start to finish—from the time attendees received their invitation to the moment they walked through the venue’s doors—and, importantly, with finding ways to track and measure the success of any given event. Keep reading to peruse the list of our top 10 blog posts of 2016 and to learn more about what might drive the event marketing industry in the coming year.
At Event Farm we’re constantly in contact with event marketers, and we understand that event pros are busier than the average busy person. Between securing venues, finding speakers, hiring a caterer, and making sure every last detail is in place, event pros also have to find time to get the word out about their event.
Even if you have graphic designers creating a registration page and beautiful invites for your event, they might not have the time to create design assets to help market your event to a wider audience on social media.
But social media platforms are valuable tools for marketers, and you don’t want to lose out on the opportunity to attract your social followers to your event. Even if you don’t have a “design eye” or high-end design programs, there are plenty of resources to help you create aesthetically-pleasing social media design assets—and create them quickly.
HubSpot’s INBOUND started in 2012 as a conference of 2,500 registrants. Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Not only were there 16 keynote and spotlight speakers(including Alec Baldwin, Ta-Nehisi Coates, Anna Kendrick, and Serena Williams), there were also countless breakout sessions during which attendees learned from the best in the business about their trade.
Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference.
Forty-eight percent of event attendees say face-to-face interactions are more valuable today than they were two years ago, and 43% of attendees believe that the value of face-to-face interactions will continue to increase. Seventy-seven percent of B2B marketers use in-person events as part of their content marketing strategies, and 67% of B2B marketers think that event marketing is their most effective strategy.
Organizations are beginning to see more evidence and receive more feedback about the effectiveness of their events, and are consequently beginning to to devote more of their budgets to hosting events. But while marketing and sales teams might intuitively understand the importance of hosting events, it is still difficult to provide data-driven proof that conclusively proves a positive return on an event’s investment.
When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Most importantly, from a financial perspective, securing a full roster of sponsors requires a tremendous amount of preparation and foresight. As we look towards gaining sponsors for OFFLINE Summit 2017, we put together these 11 tips that encompass some things we did well last year and also things we failed to do. As our mother’s say, “do as I say, not as I do.”Read More...