Farmer of the Year: Melissa Spitz of DigitasLBi

Event professionals are notorious for their incredibly hectic and often stressful schedules. When they’re not sourcing venues, finding sponsors, sending invitations, accommodating dietary restrictions (there are a lot!), or hiring entertainment, they’re probably busy working out the logistical details of an event to ensure that everything runs smoothly—or spending time worrying that it won’t.

But ultimately, event pros jump through these hoops to get back to something basic: humans. Our Farmer of the Year, Melissa Spitz of DigitasLBi, understands the impact she can have doing just that.

  Written by Lauren Taylor on 1/30/17 10:30 AM

Event Farm's Top 10 Blog Posts of 2016

As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences.

But part of looking forward to 2017 includes looking back over the past year to see which content our audience engaged with the most—an indication of what event marketers might continue looking for in the future. The result? Event and marketing pros were most concerned with creating the best attendee experience from start to finish—from the time attendees received their invitation to the moment they walked through the venue’s doors—and, importantly, with finding ways to track and measure the success of any given event. Keep reading to peruse the list of our top 10 blog posts of 2016 and to learn more about what might drive the event marketing industry in the coming year.


  Written by Lauren Taylor on 12/19/16 2:13 PM

How to Use Salesforce Campaigns for Events

This post was originally published on Attend by Event Farm's blog and was written by Phoebe Farber

Campaigns are a great tool to track events in Salesforce. They are designed to organize and analyze contacts involved with a certain marketing program. Campaigns help you to calculate the ROI of your program by allowing you to track the cost, pipeline, and closed deals associated with it. The broad applicability and flexibility of campaigns allow them to be used for all marketing programs while helping you determine the performance of your events.

  Written by Lauren Taylor on 12/14/16 1:27 PM

How to Build an Event SLA for Marketing and Sales

This post was originally published on Attend by Event Farm's blog and was written by Phoebe Farber. 

It's no secret that marketing and sales don’t have the best track record when it comes to agreeing on things, but alignment between the two teams is critical for event success. In-person events require a lot of effort from both teams, and an effective way to outline agreed-upon goals and expectations between sales and marketing is by drafting a Service-level Agreements (SLAs). 

SLAs between marketing and sales primarily focus on the process of passing marketing-generated leads over to the sales team for follow up. Marketing is responsible for sourcing leads that meet a certain criteria, while sales is expected to properly follow up with those leads. Because events are one of the more complicated and involved marketing tactics, it's a good idea to create specific SLAs for each event you host. Read More...

  Written by Lauren Taylor on 12/12/16 2:40 PM

Discover the New Event Farm Product Suite

The Farm is growing!

There have been a lot of exciting changes at Event Farm recently, but the bottom line is that our product suite is expanding. Based on industry research and many conversations with our customers, we have been focused on creating and providing software solutions that are of utmost relevance and value when it comes to your immediate event marketing and management goals.

With that in mind, our industry-leading Customer Success managers will be hosting a live webinar on Thursday, December 15th, to step through our two core platforms, Event Farm and Attend by Event Farm. During the webinar, we’ll give live demonstrations of each product's strengths,  showing the undeniably positive results that come from using the platforms in conjunction. 

  Written by Sarah Friedman on 12/8/16 11:10 AM

Marketing Your Event on Social Media: 6 Design Tips for Non-Designers

At Event Farm we’re constantly in contact with event marketers, and we understand that event pros are busier than the average busy person. Between securing venues, finding speakers, hiring a caterer, and making sure every last detail is in place, event pros also have to find time to get the word out about their event.

Even if you have graphic designers creating a registration page and beautiful invites for your event, they might not have the time to create design assets to help market your event to a wider audience on social media.

But social media platforms are valuable tools for marketers, and you don’t want to lose out on the opportunity to attract your social followers to your event. Even if you don’t have a “design eye” or high-end design programs, there are plenty of resources to help you create aesthetically-pleasing social media design assets—and create them quickly.


  Written by Lauren Taylor on 12/6/16 1:02 PM

How Event Pros Can Learn from Art Basel's Success

Started in the 1970s in Basel, Switzerland,  Art Basel now hosts premier Modern and contemporary art fairs in Basel, Miami Beach and Hong Kong every year. The art fair has a reputation for showing high quality work and attracting leading artists, galleries, collectors and sponsorship brands from around the world—and this week they’re kicking off their four-day Miami event.

Not only has Art Basel managed to navigate the logistics of planning an event that spans several days, but the fair has also attracted 269 galleries to showcase work by over 4,000 artists at their Miami event this year. Art Basel Miami is expecting over 70,000 attendees, and brands were clamoring to land one of the fair’s sought-after sponsorship deals during the early planning stages of the event.

  Written by Lauren Taylor on 11/30/16 12:48 PM

9 Takeaways from HubSpot's INBOUND Conference for Event Marketers

HubSpot’s INBOUND started in 2012 as a conference of 2,500 registrants. Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Not only were there 16 keynote and spotlight speakers(including Alec Baldwin, Ta-Nehisi Coates, Anna Kendrick, and Serena Williams), there were also countless breakout sessions during which attendees learned from the best in the business about their trade.

Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference.


  Written by Lauren Taylor on 11/14/16 5:02 PM

What's the Right ROI for Your Sales Event Spend? VPs of Sales Chime In

Forty-eight percent of event attendees say face-to-face interactions are more valuable today than they were two years ago, and 43% of attendees believe that the value of face-to-face interactions will continue to increase. Seventy-seven percent of B2B marketers use in-person events as part of their content marketing strategies, and 67% of B2B marketers think that event marketing is their most effective strategy.

Organizations are beginning to see more evidence and receive more feedback about the effectiveness of their events, and are consequently beginning to to devote more of their budgets to hosting events. But while marketing and sales teams might intuitively understand the importance of hosting events, it is still difficult to provide data-driven proof that conclusively proves a positive return on an event’s investment.


  Written by Lauren Taylor on 11/7/16 12:31 PM

11 Tips to Secure Conference Sponsors

When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Most importantly, from a financial perspective, securing a full roster of sponsors requires a tremendous amount of preparation and foresight. As we look towards gaining sponsors for OFFLINE Summit 2017, we put together these 11 tips that encompass some things we did well last year and also things we failed to do. As our mother’s say, “do as I say, not as I do.”


  Written by Alexandra Gibson on 10/27/16 3:28 PM


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