This is a guest post by Denayja Reese, a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more.
In case you haven’t heard, content is king. It is also queen, judge, jury and sometimes executioner. While the offline interactions and real-life connections that event producers are responsible for creating are the most important part of what we do, digital content is quickly becoming a high priority. It’s okay if you’re the best event producer in the world but are clueless when it comes to content—it can take even the best production team years to get the hang of content creation before, during and after events. If you want some quick tips, though, keep reading to learn three important steps for building a great content team for your next event.
If you're hosting a business event in Miami, your attendees will undoubtedly be tempted to skip the business meeting and head straight to the beach. If you want to appeal to your attendees, you'll need to find a way to incorporate a little bit of the South Beach vibe into your event—and the best way to do that will be with your venue.
Finding a venue that meets your needs in terms of budget, location, and timeline—not to mention atmosphere and ambience—is not easy. If you're hosting a B2B event, it can be especially difficult to find a venue that's professional without being bland, and one that meets all of your logisitcal requirements but still lets you think outside of the box.
From generating leads to driving revenue, the goal of your marketing event will depend on the type of event you’re hosting and your organization’s overall marketing strategy. No two events are the same, but all events share at least one goal: to get as many invitees as possible to attend.
While event marketers and planners understandably spend a lot of time thinking through the details of the in-event experience, it’s also important to carefully plan the details of the pre-event touchpoints—including the event’s email invitation.Read More...
No matter the size of your event, finding an ideal venue is difficult. Even in New York City, where events are frequent and venue spaces are scattered throughout the city, finding one that meets your needs in terms of budget, location, and timeline—among many other preferences—is not easy.
If you’re hosting a B2B event, this can be especially difficult. You’ll want to find a venue that’s professional without feeling like a hotel ballroom, and a venue that meets all of your logistical requirements without sacrificing personality or charm.Read More...
SXSW recently wrapped up its 10 days of festival and conference after taking over the city of Austin with upwards of 70,000 attendees, 1,200 keynotes and talks, and an overwhelming number of experiential campaigns. At South by, attendees expect to be wowed, and brands push the limits of their creativity in order to deliver.
For the last six years, Mashable's "Mashable House" has stood out among the crowd at SXSW Interactive. This year was no exception, and we've got some insider info about how Mashable pulls off their experiential activations—our CMO, Alexandra Gibson, recently interviewed Natasha Mulla, the VP of Experiential Marketing at Mashable, as part of our Future of Event Marketing series.Read More...
As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences.
But part of looking forward to 2017 includes looking back over the past year to see which content our audience engaged with the most—an indication of what event marketers might continue looking for in the future. The result? Event and marketing pros were most concerned with creating the best attendee experience from start to finish—from the time attendees received their invitation to the moment they walked through the venue’s doors—and, importantly, with finding ways to track and measure the success of any given event. Keep reading to peruse the list of our top 10 blog posts of 2016 and to learn more about what might drive the event marketing industry in the coming year.