At Event Farm we’re constantly in contact with event marketers, and we understand that event pros are busier than the average busy person. Between securing venues, finding speakers, hiring a caterer, and making sure every last detail is in place, event pros also have to find time to get the word out about their event.
Even if you have graphic designers creating a registration page and beautiful invites for your event, they might not have the time to create design assets to help market your event to a wider audience on social media.
But social media platforms are valuable tools for marketers, and you don’t want to lose out on the opportunity to attract your social followers to your event. Even if you don’t have a “design eye” or high-end design programs, there are plenty of resources to help you create aesthetically-pleasing social media design assets—and create them quickly.
Event marketers today are inundated with technology and diverse platforms to aid in strategy management and execution.
While all of these different technologies are intended to make a day in the life of a marketer easier and more automated, sometimes softwares end up working in a silo. Without integration of different platforms within your tech stack, you’re more likely to miss key data about the holistic prospect or customer journey.
Events are consistently cited as one of the most effective marketing channels, and event marketing software platforms make it possible for your events to become even more successful. From helping event planners create more engaging experiences to helping marketers make sense of (and justify) the cost of their event, choosing to utilize an event marketing platform is an obvious decision for many event pros.Read More...
Event planners have complicated workflows—from finding the perfect venue to ensuring that the right people get the right invitations, there are a lot of moving pieces that need to come together to create one coordinated, successful event.
Luckily, there are powerful tools that can help organize and synchronize your event-planning efforts. Whether you need inspiration for your event’s décor or are looking for ways to communicate more efficiently with your team, check out our list of nine essential apps that should be part of your event-planning toolkit.
Even with the rise of event marketing softwares that allow marketers to better track their event’s ROI, events can eat up a significant portion of a company’s marketing budget. Not wanting to blow a substantial amount of money on one event, some marketers hesitate at the idea of including events in their marketing strategy.
But in today’s digital-centric world, hosting events is a more powerful marketing tool than ever before. Consumers are inundated with online marketing tactics. An in-person event allows a brand to make a greater impression on its target audience, giving those who host events an advantage over their competition. Keep reading to discover our top four reasons events are more essential to your marketing strategy now than ever before, and how they can make the rest of your marketing strategy smarter.
Since Apple introduced iBeacons in 2013, the portable transmitters have found a place in the line-up of event and experiential technologies. Equipped with bluetooth capabilities, iBeacons determine the physical location of other portable electronic devices, such as tablets and cell phones, and are capable of sending messages or push notifications to those devices.
iBeacons offer exciting possibilities for marketers: they can produce targeted and promotional messages and send them to consumers or event attendees who are close by, potentially increasing the likelihood that nearby consumers would be aware of (and potentially engage with) a brand. But do unexpected and location-based promotional messages resonate well with consumers?
For as long as we can remember, in-person events and experiences have been one of the most critical components to a business’s marketing efforts for a variety of reasons – from lead generation, to building stronger relationships with prospects and customers, to increasing brand awareness and thought leadership, and beyond. This has stayed true despite a substantial shift in many businesses’ marketing tactics from physical to digital. These digital tools are often cheaper and make it easier to prove marketing ROI because marketers can see all of their prospects’ and customers’ digital touchpoints to see what has worked well, and what has not.Read More...