Update from the Farm: Introducing OfflineInsights™

Events introduce new leads to your company, provide opportunities to close business, and help tailor conversations with your prospects and customers.  Simply put, events are a crucial part of a successful marketing strategy. 

But the effort it takes to plan events can be high, and the costs can be even higher. For that kind of investment, just like all your other marketing channels, you need to be able to prove that your time and money are well spent.  

Is your company able to measure the business impact of event spend... right now?

With OfflineInsights by Event Farm, now you can. 
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  Written by Sarah Friedman on 3/20/17 7:00 AM

How to Use Salesforce Campaigns for Events

This post was originally published on Attend by Event Farm's blog and was written by Phoebe Farber

Campaigns are a great tool to track events in Salesforce. They are designed to organize and analyze contacts involved with a certain marketing program. Campaigns help you to calculate the ROI of your program by allowing you to track the cost, pipeline, and closed deals associated with it. The broad applicability and flexibility of campaigns allow them to be used for all marketing programs while helping you determine the performance of your events.
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  Written by Lauren Taylor on 12/14/16 1:27 PM

Marketing Your Event on Social Media: 6 Design Tips for Non-Designers

At Event Farm we’re constantly in contact with event marketers, and we understand that event pros are busier than the average busy person. Between securing venues, finding speakers, hiring a caterer, and making sure every last detail is in place, event pros also have to find time to get the word out about their event.

Even if you have graphic designers creating a registration page and beautiful invites for your event, they might not have the time to create design assets to help market your event to a wider audience on social media.

But social media platforms are valuable tools for marketers, and you don’t want to lose out on the opportunity to attract your social followers to your event. Even if you don’t have a “design eye” or high-end design programs, there are plenty of resources to help you create aesthetically-pleasing social media design assets—and create them quickly.

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  Written by Lauren Taylor on 12/6/16 1:02 PM

Are You Maximizing Your Event Data?

Event marketers today are inundated with technology and diverse platforms to aid in strategy management and execution.

While all of these different technologies are intended to make a day in the life of a marketer easier and more automated, sometimes softwares end up working in a silo. Without integration of different platforms within your tech stack, you’re more likely to miss key data about the holistic prospect or customer journey.

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  Written by Sarah Friedman on 11/28/16 2:36 PM

Event Farm Launches Email Masking

Here at  Event Farm, we’re actively enhancing our product based on direct customer feedback. It’s our job to be well-versed in the challenges that arise in the event planning workflow and lifecycle. These conversations with our customers are worthwhile for a variety of reasons, but ultimately they enable us to do what we love, which is to build a product that makes life a lot easier for you. 

One consistent pain point we’ve heard from customers is the need to maintain brand image throughout every point of the event outreach process. Meaning, emails and other outreach needs to look like it’s coming directly from their own company, not Event Farm. Read More...

  Written by Sarah Friedman on 11/17/16 2:14 PM

What's the Difference Between NFC and RFID?

Even if your event marketing budget does not allow for various experiential and forward-thinking technologies, tech still likely plays a big role in your event planning, management, check-in and analytics processes.

While some in-event technologies are used for their ability to “wow” attendees as innovative engagement tools, others are more ubiquitous because they play an integral role in allowing event marketers to streamline the event-planning process and capture the ever-elusive in-event data. Read More...

  Written by Lauren Taylor on 11/2/16 4:57 PM

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Events are consistently cited as one of the most effective marketing channels, and event marketing software platforms make it possible for your events to become even more successful. From helping event planners create more engaging experiences to helping marketers make sense of (and justify) the cost of their event, choosing to utilize an event marketing platform is an obvious decision for many event pros. 

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  Written by Lauren Taylor on 10/5/16 10:19 AM

9 Essential Apps for Event Planners

Event planners have complicated workflows—from finding the perfect venue to ensuring that the right people get the right invitations, there are a lot of moving pieces that need to come together to create one coordinated, successful event.

Luckily, there are powerful tools that can help organize and synchronize your event-planning efforts. Whether you need inspiration for your event’s décor or are looking for ways to communicate more efficiently with your team, check out our list of nine essential apps that should be part of your event-planning toolkit.

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  Written by Lauren Taylor on 9/7/16 5:01 PM

4 Reasons Events are Essential for Your Marketing Strategy (Now More than Ever)

Even with the rise of event marketing softwares that allow marketers to better track their event’s ROI, events can eat up a significant portion of a company’s marketing budget. Not wanting to blow a substantial amount of money on one event, some marketers hesitate at the idea of including events in their marketing strategy.

But in today’s digital-centric world, hosting events is a more powerful marketing tool than ever before. Consumers are inundated with online marketing tactics. An in-person event allows a brand to make a greater impression on its target audience, giving those who host events an advantage over their competition. Keep reading to discover our top four reasons events are more essential to your marketing strategy now than ever before, and how they can make the rest of your marketing strategy smarter.

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  Written by Lauren Taylor on 8/31/16 3:36 PM

7 Ways to Enhance Attendee Experience Using iBeacons

Since Apple introduced iBeacons in 2013, the portable transmitters have found a place in the line-up of event and experiential technologies. Equipped with bluetooth capabilities, iBeacons determine the physical location of other portable electronic devices, such as tablets and cell phones, and are capable of sending messages or push notifications to those devices.

iBeacons offer exciting possibilities for marketers: they can produce targeted and promotional messages and send them to consumers or event attendees who are close by, potentially increasing the likelihood that nearby consumers would be aware of (and potentially engage with) a brand. But do unexpected and location-based promotional messages resonate well with consumers?

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  Written by Lauren Taylor on 8/29/16 4:34 PM

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