Every Marketing Team Should Host an Event Series—Here's How We're Planning Ours

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne.

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  Written by Lauren Taylor on 10/18/17 10:46 AM

Enough Clickbait: Here's Why Event Marketers Need Data

People care about experiences, maybe now more than ever. We live, after all, in what's been dubbed the "experience economy." We've all seen the statistics about millennials' willingness to spend more money on experiences than tangible products, and there's a reason I can talk about FOMO without having to tell you what the acronym stands for. Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable—have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy.

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  Written by Lauren Taylor on 9/5/17 1:53 PM

What Does Apple's WWDC Announcement Mean for Events?

Hiding behind Apple’s HomePod introduction at WWDC 2017 was an announcement that will transform the way technology is used during events: iOS 11 will include NFC support.

NFC-enabled technology allows event professionals to create a wide range of customized experiential activations—everything from streamlining event logistics to creating show-stopping tech. Until now, developers have had to rely on either Android devices or NFC-enabled wearables (or likely both) to create an NFC event activation.

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  Written by Lauren Taylor on 6/7/17 2:45 PM

Using Event Tech to Create Impactful and Engaging Attendee Experiences

This is a guest post by Courtney Spero, a Marketing Communication Specialist at Creative Group.

The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences. As long as your meeting and event tech is approachable and intuitive, you’ll be able to excite any audience, no matter their technical know-how.

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  Written by Guest Post on 5/24/17 4:33 PM

Event Farm Partners with Snapchat: Geofilters Add a New Layer of Attendee Data

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers.

The combination of Event Farm’s event marketing technology with Snapchat’s social sharing capabilities and analytics will enable companies to uncover deeper guest insight—and increase brand reach, especially with younger audiences. Read More...

  Written by Sarah Friedman on 4/28/17 10:44 AM

Update from the Farm: Introducing OfflineInsights™

Events introduce new leads to your company, provide opportunities to close business, and help tailor conversations with your prospects and customers.  Simply put, events are a crucial part of a successful marketing strategy. 

But the effort it takes to plan events can be high, and the costs can be even higher. For that kind of investment, just like all your other marketing channels, you need to be able to prove that your time and money are well spent.  

Is your company able to measure the business impact of event spend... right now?

With OfflineInsights by Event Farm, now you can. 
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  Written by Sarah Friedman on 3/20/17 7:00 AM

How to Use Salesforce Campaigns for Events

This post was originally published on Attend by Event Farm's blog and was written by Phoebe Farber

Campaigns are a great tool to track events in Salesforce. They are designed to organize and analyze contacts involved with a certain marketing program. Campaigns help you to calculate the ROI of your program by allowing you to track the cost, pipeline, and closed deals associated with it. The broad applicability and flexibility of campaigns allow them to be used for all marketing programs while helping you determine the performance of your events.
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  Written by Lauren Taylor on 12/14/16 1:27 PM

Marketing Your Event on Social Media: 6 Design Tips for Non-Designers

At Event Farm we’re constantly in contact with event marketers, and we understand that event pros are busier than the average busy person. Between securing venues, finding speakers, hiring a caterer, and making sure every last detail is in place, event pros also have to find time to get the word out about their event.

Even if you have graphic designers creating a registration page and beautiful invites for your event, they might not have the time to create design assets to help market your event to a wider audience on social media.

But social media platforms are valuable tools for marketers, and you don’t want to lose out on the opportunity to attract your social followers to your event. Even if you don’t have a “design eye” or high-end design programs, there are plenty of resources to help you create aesthetically-pleasing social media design assets—and create them quickly.

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  Written by Lauren Taylor on 12/6/16 1:02 PM

Are You Maximizing Your Event Data?

Event marketers today are inundated with technology and diverse platforms to aid in strategy management and execution.

While all of these different technologies are intended to make a day in the life of a marketer easier and more automated, sometimes softwares end up working in a silo. Without integration of different platforms within your tech stack, you’re more likely to miss key data about the holistic prospect or customer journey.

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  Written by Sarah Friedman on 11/28/16 2:36 PM

Event Farm Launches Email Masking

Here at  Event Farm, we’re actively enhancing our product based on direct customer feedback. It’s our job to be well-versed in the challenges that arise in the event planning workflow and lifecycle. These conversations with our customers are worthwhile for a variety of reasons, but ultimately they enable us to do what we love, which is to build a product that makes life a lot easier for you. 

One consistent pain point we’ve heard from customers is the need to maintain brand image throughout every point of the event outreach process. Meaning, emails and other outreach needs to look like it’s coming directly from their own company, not Event Farm. Read More...

  Written by Sarah Friedman on 11/17/16 2:14 PM

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