Experiential Marketing of the Future: Bringing the Internet of Things to Experiences

We're beyond thrilled to announce today that Event Farm has acquired ClearHart Tech! With this acquisition, we're launching our company forward into the future of experiential marketing by bringing the Internet of Things to experiences.

ClearHart Tech is an innovation agency that leverages emerging event technology and non-traditional marketing solutions to bridge online and offline. Featured on Bloomberg TV and named in Entrepreneur Magazine’s 100 Brilliant Companies of 2013, ClearHart’s work has ranged from leading edge tech startups to Fortune 500 companies in North and South America. Co-Founders Erica Mannherz and Clara de Soto are joining the Event Farm team as part of the acquisition.

We're especially excited to have the ClearHart team on board, as they have considerable experience in NFC/RFID and wearable event technology. With this expertise, they'll be able to expand Event Farm's product offering with a suite of plug-and-play tools that, as previously mentioned, bring the Internet of Things to live events and experiences.

Let's learn a little bit more about what Clara and Erica have done previously in the experiential marketing space, and what they're looking forward to accomplishing with us here on the Farm.


  Written by Brian Pesin on 7/22/15 8:45 AM


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