7 Best Ideas from OFFLINE Summit 2016

Earlier this summer, Event Farm hosted OFFLINE Summit, the first-ever conference solely focused on how offline experiences drive business results. With 20 sessions led by industry innovators, the conference covered everything from why creating experiences matters for business results to how virtual reality is going to impact events.

A theme that ran throughout the conference was the importance of creating authentic experiences and human interaction. Event Farm CEO Ryan Costello introduced the theme in his Keynote, and many of the conference's other speakers offered insights into how technology can enhance the authenticity of attendee experience and simultaneously provide marketers with the metrics they need to justify the cost of their events.

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  Written by Lauren Taylor on 8/22/16 5:23 PM

5 Things to Expect at OFFLINE Summit 2016

We recently came across an article that asked, “is offline marketing dead in a digital world?” Our short answer: heck no! While new digital marketing technologies have revolutionized marketers’ abilities to track and measure event ROI, a number of event and experiential technologies have come to fruition alongside them to show how live experiences actually affect a business’s bottom line. Because of this, it’s never been more exciting to explore event and experiential marketing, and the technologies that make offline experiences better than ever. With that in mind, we at Event Farm are INCREDIBLY excited to introduce our first inaugural event and experiential marketing conference, OFFLINE Summit, to you and your colleagues!

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  Written by Brian Pesin on 4/6/16 6:20 PM

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