Incorporating Neuroscience and Psychology Into Your Events Strategy

In this week's featured post from our Future of Event Marketing series, Event Farm's CMO, Alexandra Gibson, spoke with David Adler, CEO and co-founder of BizBash, one of the event industry's leading resources for event planning news and ideas.

During the interview, Alexandra and David talk extensively about how event experiences will better incorporate key psychological and neuroscientific principles in the future. They also discuss how to integrate the Internet of Things for events, as well as how in-event experiences will change with event technology.

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  Written by Brian Pesin on 9/28/15 3:32 PM

How Chaco, Squarespace, and OtterBox Use Experiential Marketing to Win at Music Festivals

At the end of July, a friend and I attended the Newport Folk Festival in Rhode Island. While it was my first time at Newport – a music festival steeped in 50 years of tradition, including the first time Bob Dylan went electric – I was no newbie to the festival scene. Unlike most of my other music festival experiences that catered to a much more raucous crowd, the Newport experience is one that really encourages interaction and experiences even beyond the music, wandering from one stage to another through the beautiful Fort Adams State Park. The festival boasted booths from small craftsmen to media companies like NPR, and three standout experiential installations from do-it-yourself website technology company Squarespace, footwear company Chaco, and mobile case maker OtterBox.

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  Written by Alexandra Gibson on 9/21/15 5:25 PM

Getting Smarter: Thinking About Events As Marketing Programs

In this week's featured post form our Future of Event Marketing series, Event Farm's CEO Ryan Costello sits down with Derrick Djang, Head of Events, Performance Marketing at Google.

During the interview, Ryan and Derrick talk about how Google sees events as part of a greater marketing strategy, both now and in the future. They also touch on what the ideal event marketing team will look like down the road, and what obstacles the industry will face in the next few years.

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  Written by Brian Pesin on 9/14/15 4:50 PM

Why Face-To-Face Experiences Matter for Your Company's Bottom Line

In this week's featured post from our Future of Event Marketing series, Event Farm's COO, Brennan McReynolds, spoke with Dan Berger, Founder and CEO of Social Tables, the leading collaboration software for event planners and venues to work together online.

During the interview, Brennan and Dan talk about the future of data as it pertains to events. They answer the hard questions about the skill sets that the best event marketers will possess in the future, and why face-to-face experiences will matter for businesses' bottom lines.

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  Written by Brian Pesin on 9/2/15 5:19 PM

Why Brands and Companies Will Continue To Hold Events in a Digital Age

In the Future of Event Marketing, we interviewed 12 industry experts about what the future holds for the events industry and how it will impact event planners and the brands they represent moving forward. In the series, we explored some of the hottest topics related to event marketing, including today's most important event technologies, the role of data in events, how offline events will integrate into a brand's comprehensive marketing strategy and more.

In addition to the series' video and audio recordings, we'll also release the interview transcripts over the coming months on our blog. This week, we're pleased to bring Nagham Hilly, Director of Events and Special Projects for the popular publication WIRED, and her valuable insights to the table. She and Event Farm's Clara de Soto discuss how event data is changing the way marketers view experiences, and how to avoid getting caught up in the noise of "shiny and new." Nagham also explains why brands and companies will continue to hold events at all, and how they can be measured for business success.

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  Written by Brian Pesin on 8/18/15 4:33 PM

8 Trends for Event Marketing in 2016 and Beyond

As we covered in our last blog post, there have been a number of significant changes in the event marketing industry over the past several years, many of them stemming from new event apps and technologies to help streamline the event marketing process from start to finish. However, as is the case with the advent and implementation of any new core component of a process, there are bound to be ups and downs which may influence the sticking power of these new technologies, as well as how event professionals use them in their work currently as well as in the future.

In our new online series, The Future of Event Marketing, we sat down with 12 industry experts and asked them pressing questions to help determine what the future holds for our industry. Throughout the series, we explored some of the hottest topics related to event marketing, including the most important event technologies, how offline events will continue to influence a greater marketing strategy, the role of data in events, and much more.

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  Written by Brian Pesin on 8/11/15 8:15 AM

How Major Brands Reach Top Advertisers and Marketers with Events at Cannes Lions

The long-standing “International Festival of Creativity,” Cannes Lions, has been a pinnacle marketing and advertising industry event since its induction over 60 years ago. While many of the aspects of the lavish affair on the French Riviera haven’t changed — like its popularity and importance to these industries, not to mention the seemingly endless stretch of luxury yachts, delectable French cuisine and all the rosé you can drink — the focus of the event has certainly shifted.

The massive conference originally began as a global platform to celebrate and recognize the best of the best in advertising in its most traditional, Mad Men-esque sense — in movies, television, print and so forth. However, in the past five or so years, the primary topic of conversation now centers around advertising technologies and the platforms that support them rather than conversations mostly about ad content. While traditional advertising agencies and consumer brands dominate the Cannes Lions awards themselves, high-profile tech companies like Facebook, Google, AOL, Mashable and others are among those who have made attending Cannes Lions a priority, but more importantly, hosting events like panels and cocktail parties.

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  Written by Brian Pesin on 8/4/15 7:30 AM

Top Tech Takeaways from Pharma Forum 2015

  Written by Claire Channell on 4/1/15 11:46 AM

The Farmers Disrupt Tech Crunch 2014

TechCrunch Disrupt has long been a place for forward thinking tech companies to come together to celebrate industry innovations. This year, we shook things up by unleashing our latest round of event technology that has never been seen before. By leveraging our near field communication (NFC) platform HOVER, we were able to essentially build a personalized, digital playground. Check out some of our awesome Disrupt activations below:

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  Written by Claire Channell on 9/12/14 3:07 PM

5 Ways the iPhone 6 will revolutionize your events with NFC tech

All tech enthusiasts held their breath this afternoon as the "Appening" commenced. Apple unveiled some revolutionary upgrades, including the iPhone 6 and the Apple Watch. Even more exciting was the announcement that both of these devices would include Near Field Communication (NFC) tech!

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  Written by Claire Channell on 9/9/14 4:23 PM

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