5 EventTech 2013 Takeaways… Memoirs of an #EventProf

This time, what happens in Vegas, doesn’t stay in Vegas. We just got back from Event Marketer’s Event Tech 2013 and let me tell you, it was good to be surrounded by people who are passionate about event technology. Discussion ranged from new tools and digital strategies, combining social media and events, making events year round communication platforms, to using digital to convert live engagement… needless to say, we were in our element. While we learned a lot during last week, here is my own personal Event Tech Love highlight reel:

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The Panda Wins It! Event Planners Vote at BizBash IdeaFest 2013

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Last week Event Farm made the pilgrimage to BizBash’s IdeaFest 2013 in NYC. In years past we’ve recapped our experience on the floor of the canvernous Javits Center with our 5 top takeaways from the entire show, but this year we’re here to share the observations made from our own corner booth…which was pretty awesome by the way.

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What Can Your Guests Tell You Without You Asking Any Questions?

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On the surface, events are thrown to entertain guests. While that is always a main focus, hosts are looking for a more substantial outcome from the events that they throw. They need to measure ROI which ultimately means assessing how effective they were at influencing their attendees’ (i.e. their current and potential customers’) behavior. Data from your event can provide massive insight into understanding that behavior. For example, take the info-graphic below. It represents one of our client’s recent events. For purposes of this post, we looked at the most basic metric: GUEST ARRIVAL TIMES

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An Event Planner’s Guide to Running Check-in

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Here at Event Farm we pride ourselves on being check-in experts. You might have even heard of our mobile check-in app. In fact, we’ve worked check-in at thousands of events worldwide and have consulted with countless clients on how to streamline the process. One of our most common questions we get from clients is, “what is the best way to manage check-in?” Well, here are some tips for making check-in run smoothly at your event:

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Meet Event Farm’s new NYC Market Manager: Elizabeth Hollister

Elizabeth joins Event Farm as our NYC Market Manager. She comes to us from Plus, a hybrid boutique creative agency and production house in NYC where she worked on new business development, client services, and managed producers for luxury, fashion, and beauty brands. Plus clients include: Starwood Hotels, Kiehl’s Since 1851, MAC Cosmetics, and Hudson Jeans. Prior to Plus, Elizabeth spent several years producing a variety of events from intimate VIP cocktail parties for 50 guests to weekend-long conferences and reunions for up to 8,000 attendees. Her event planning clients included the Rockefeller Family, Columbia University, the New York Public Library, and Bloomingdales. Event Farm is very excited to have Elizabeth join our team!

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9 Staff Check-in more than 6,000 people for Congressional Baseball Game

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Though the inaugural pitch was thrown in 1909, the beloved Congressional Baseball Game for Charity has been played only intermittently since 1914 due to complications such as the Great Depression, WWII, and the notion that the competition proved to be a distraction from work. However, in 1962, the tradition was revived, giving the public the chance to cheer on their Congressmen while they participate in a true All-American pastime. Well, the 2013 Congressional Baseball Game for Charity was no different. While the Republicans and Democrats prepared to battle it out on the diamond, we at Event Farm were ready and waiting to welcome their throngs of fans at the entrance gates.

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5 Things You Didn’t Know Mark Your Email As Spam

If you’ve ever tried researching the elusive topic of email deliverability and SPAM, you probably ended up confused and ultimately no better off. The frustration likely compounded if you spoke to the many self-proclaimed “email deliverability experts” that charge huge fees and can’t guarantee success! For the sanity of our clients, we set out to solve this mystery. Believe us, it’s not easy. Google searches don’t tell the whole story. After tireless digging, this is what we unearthed.

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